How to organize a successful fission campaign
Posted: Sun Dec 22, 2024 6:31 am
First of all, who will see it? The answer is very simple: for users. Knowing your users and combining them with the products you want to promote can help you set a basic tone israel girl whatsapp number for your poster (including design style and copywriting style).
For example, for cosmetics promotions targeting women, the overall color tone tends to be fan-oriented; for activity promotions targeting children, the overall copy is more cute; for promotions targeting the financial industry, the overall style is more high-end; for promotions targeting those who like literature and art, the overall style is more Chinese, and so on.
Secondly, what kind of scene will it be placed in? This is also an important factor you need to consider before making a fission poster. Its presentation form is different in different scenes.
For example, when promoting a course, in the circle of friends, the poster focuses on attracting attention, with the purpose of letting people "see" and let them know that you have such a course. In the community, the poster focuses on the content, with the purpose of making people "understand" and let everyone know what your course is specifically about.
After clarifying this issue, we can get down to business. The routine for making posters is very simple, which is basically: main title, subtitle, selling point and a conversion point. Let's analyze them one by one.
Main title: Let’s get to the point and explain what the product is.
Selling point: Tell the user what he can get?
Lead: Convert users.
1. Main title and subtitle
In fact, many novices often confuse the content of the main title and subtitle when making posters. Let's feel it through the title of this poster:
From this poster, we can find that the main title shows its theme, that is, it tells everyone, what is the theme?
In order to make the audience interested in reading the content through the title, it is not only necessary to make the title scientific, novel, concise, and rhetorical, but also to study the psychological and physiological characteristics of the audience. In actual operation, the design can be based on the product and user characteristics.
For example: it can be what users need most right now, such as "4,500 words to prepare for the CET-4"; it can be to solve users' worries, such as "Essential skills for new media professionals"; it can be to provide benefits to users, such as "Limited time gift packages", etc.
The subtitle is a supplement and explanation to the main title. In terms of content, the subtitle is more specific and accurate, and the existence of the subtitle also makes the composition of the entire poster more
For example, for cosmetics promotions targeting women, the overall color tone tends to be fan-oriented; for activity promotions targeting children, the overall copy is more cute; for promotions targeting the financial industry, the overall style is more high-end; for promotions targeting those who like literature and art, the overall style is more Chinese, and so on.
Secondly, what kind of scene will it be placed in? This is also an important factor you need to consider before making a fission poster. Its presentation form is different in different scenes.
For example, when promoting a course, in the circle of friends, the poster focuses on attracting attention, with the purpose of letting people "see" and let them know that you have such a course. In the community, the poster focuses on the content, with the purpose of making people "understand" and let everyone know what your course is specifically about.
After clarifying this issue, we can get down to business. The routine for making posters is very simple, which is basically: main title, subtitle, selling point and a conversion point. Let's analyze them one by one.
Main title: Let’s get to the point and explain what the product is.
Selling point: Tell the user what he can get?
Lead: Convert users.
1. Main title and subtitle
In fact, many novices often confuse the content of the main title and subtitle when making posters. Let's feel it through the title of this poster:
From this poster, we can find that the main title shows its theme, that is, it tells everyone, what is the theme?
In order to make the audience interested in reading the content through the title, it is not only necessary to make the title scientific, novel, concise, and rhetorical, but also to study the psychological and physiological characteristics of the audience. In actual operation, the design can be based on the product and user characteristics.
For example: it can be what users need most right now, such as "4,500 words to prepare for the CET-4"; it can be to solve users' worries, such as "Essential skills for new media professionals"; it can be to provide benefits to users, such as "Limited time gift packages", etc.
The subtitle is a supplement and explanation to the main title. In terms of content, the subtitle is more specific and accurate, and the existence of the subtitle also makes the composition of the entire poster more