But if you have had a memory of something, now I ask you to think the opposite of that. How about a memory of an excellent experience? I imagine that by now you have had several good memories and with them feelings too.
And that's how the entire purchasing process works, based on your france email database with that brand. For example, with brands that you had a good experience with, I can say with absolute certainty that you are more likely to buy again than with brands that gave you a bad experience.
I want to make you think about the importance of providing a good experience for your customers, thus increasing the relationship with them and consequently sales.
If you want to learn how to implement this concept in your real estate company and start cultivating a good relationship with your client, so that they have the best experience on their journey, this is the place for you. Stay with me and discover everything you need to know!
Customer Experience: what is it?
If you are new to the blog and this is your first piece of content, you will now understand why “it’s not just about selling, it’s about building a good relationship.” However, if you are already a regular visitor and have already accessed other content, you will remember the times I talk about the importance of a good relationship with your customers.
Even though it does not necessarily have a defined concept, the term Customer Experience (CX) emerged when the industry realized that it is not enough to just sell, it goes much further than that.
In short, you should understand that customer experience is the impression your company leaves on your customer, resulting in the way they see your brand at various points of contact throughout their journey.
But remember: the focus will always be your customer. Even if the concept refers to processes, actions and journeys, it is essential that your developer executes actions always putting the customer at the center, and that this is part of the mindset of your team.
The importance of Customer Experience
Customer Experience - People in suits and business
Nowadays, everything is more hectic, schedules are tighter, competitors are appearing and do you know what that means? There are many products that are just like yours, including in terms of price and operation. Therefore, customer experience has become a differentiator for brands to stand out in the market in which they are operating.
And when I talk about building good relationships, I'm talking about the growing importance of CX, which has become increasingly evident. It's important to carry out these actions at all points of interaction between your customer and your company, from the first moment the person encounters the brand, to after-sales .
Even though it may seem like it, I'm not exaggerating when I say "at the beginning" because that's when your customer starts to identify with you. Do you know when they search for your brand even on Google? Was it difficult to access your website? And was it difficult to purchase your product? But what if they have a problem, is the quality of your support good? (if the problem was solved)
As I mentioned at the beginning of this topic, with everything happening so quickly, the customer will not think twice about switching to your competitor if their experience with your brand is bad. And these same experiences will affect your cash flow. However, to show you the good side of things, we will now look at some benefits of investing in CX, which are: