To do this as correctly as possible, you can take into us phone number list account several rules. 1. Maximum length – 155-160 characters with spaces. Search engines do not count the number of characters – this is rather a conditional volume for the specialist who composes the text. If it is long, it will not fit in the snippet completely.
The presence of the most relevant key queries. They need to be entered organically, the most significant ones - closer to the beginning of the tag. A re-sampled description will not please the search engine, and may even serve as a reason for sanctions, instead of benefit. 3. Feel free to add a call to action to the description if appropriate.
“Read more,” “more,” “watch,” and similar phrases that focus on specific user actions are added both to the beginning and to the end of the tag. 4. Description should also be unique. Do not duplicate page descriptions - it is better to devote time to each one. Proper optimization of title and description meta tags gives a powerful competitive advantage.
After all, these are not only technical data, but also texts that are visible to the user in search results. Other meta tags are used when necessary to configure the parameters of indexing and displaying data. Let's take a closer look at one of them. Using the robots tag in SEO Specialists involved in website development and promotion have a useful tool at their disposal that can be used to manage indexing – to allow or prohibit search robots from indexing pages or following links.