Business to Consumer (B2C) eCommerce
The second type of eCommerce saudi number for whatsapp is the one defined as B2C, acronym for Business to Consumer. Unlike B2B, this channel connects the selling company and the final consumer.
B2C identifies, in short, that type of commercial relationship that is created between a company and a consumer. The first creates an eCommerce in which the products or services are intended for sale to consumers, ensuring secure transactions and direct communication through dedicated tools. To understand the enormous scope of the B2C model, just think that, according to research by Netcomm , up to mid-2022 the online sale of products recorded a +10% compared to 2021 (reaching 34 billion), while that of services +28% (reaching 11.9 billion).
Characteristics
Managing a B2C eCommerce is extremely different from B2B, in many cases it could be considered the opposite. In order to have a detailed picture of the characteristics of B2C, it is advisable to take into consideration some parameters: purchasing decision, knowledge of the market, services/products and relationship with the customer.
A B2C online store has a single user (company) as its seller, while the number of end customers is potentially infinite. Unlike a B2B, it places the customer's emotions at the center of the purchasing decision: various marketing campaigns are planned in order to induce the customer to act impulsively, aiming to create personalized sales experiences.