Melanie begins the article by explaining canada business email list how the best marketing strategy for your association must be a mix of actions. On the one hand, it is necessary to enhance the value of current members and increase the motivations that keep them together, on the other, you must aim to acquire new members. Melanie relied on a recent report by Marketing General Inc. based on survey responses to over 800 associations. Here are the top 3 ways associations recruited new members in the past year (before the Covid-19 pandemic). Word of Mouth (and “Bring a Friend”) It has always been the lever that brings in the greatest number of members.
How to feed it? What you need to do is encourage your current members to tell their friends about your association. The easiest way is to invite them to share the posts you write on your Facebook page. If you want to do a “more aggressive” marketing action for your association, you can propose the classic “bring a friend” strategy. In fact, you can decide to reward all those who invite new members with a discount on the membership fee. Or, if you can’t afford a financial thank you, you can study other solutions. Email marketing (and/or WhatsApp Marketing) to inform association members and others It is perhaps the best strategy to keep the bond between you and your subscribers alive.