Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable vietnam telegram documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
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Step 7: Analytics
Evaluate the sales funnel results in marketing and other areas to understand how effective the chosen strategies are. The main indicator is conversion at each stage: the ratio of target actions to total traffic. Track these indicators at all stages: this can help identify weak points in the funnel. For example, if there is a high percentage of bounces at the call to action stage, then improve the structure, design or content of landing pages.
Examples of sales funnels in different areas of business
Let's look at different examples:
For e-commerce
This marketing funnel is suitable for companies selling products and services online. Basically, online companies do not have to put much effort into presenting their products. All information is available on the website. Customers can go there, see everything and make a purchase decision on their own. Therefore, online stores often use the easiest tools and simple sales funnels:
Funnel stage What's happening
Brand recognition Potential customers learn about a company/product through online advertising, social media, content marketing, or YouTube videos. These types of content help drive traffic to the top of the funnel.
Exploring the website Customers visit the site and learn about the product. Blog articles, customer reviews, detailed product cards and thoughtful design can help with this. Content should help attract potential customers
Purchase decision Customers decide whether to purchase or not. At this stage, it is useful to help customers make a decision by offering discounts or other benefits, sharing customer success stories, or sending emails about unfinished views and transactions.
Brand loyalty Over time, customers may return and make a purchase again. To increase repeat business, it is important to maintain contact with customers and, if possible, occasionally remind them of the brand. For example, you can launch loyalty programs, email newsletters or personalized promotions.
SaaS Sales Funnel Example
When marketing SaaS software, it is very important for potential customers to learn about the product and how it works. This type of funnel contains many stages: it is necessary to educate the consumer, convince him of the right decision, give him the opportunity to test the software by conducting a demonstration or offering a free trial.
Funnel stage What's happening
SaaS Product Awareness People learn about the product through online advertising, content marketing, email, or cold calling. They get to the top of the funnel and start moving through it.
Interest in learning the functionality People are interested in the software's capabilities. Email marketing or phone calls help them learn more about the product. Leads become potential customers
SaaS Product Demo Potential buyers want to learn more about how the product works. To do this, they use software demonstrations, video reviews, and product guides.
Business proposal The potential client is satisfied with the functionality, he is interested in prices and conditions. At this time, you can send commercial offers with favorable conditions. It is also good to offer demo access or a limited subscription to the product
Consideration Prospective buyers evaluate the offer, ask about additional terms and consider the decision. This is where social proof comes in handy - customer reviews, use cases, etc.
Purchase decision The customer makes a decision to purchase or subscribe to software. It is necessary to support the right choice. It is important to help him study the product step by step. For example, with the help of educational emails, video reviews or text instructions
Customer retention Here consumers need to feel supported by the brand. The easiest way to do this is through email or messengers.
Example of a sales funnel in business consulting
Business consulting is consulting in a specific sector or function. Such services are offered by marketing agencies, accounting and law firms, management and administration specialists, and website design and development specialists. The client education stage is of particular importance in this type of funnel, as it demonstrates the value of the service.