Finally, we start the cycle all over again, gathering more data, analyzing it, usa business email list implementing changes, and then tracking the results. Implementing this process here at Moz has allowed us to see a correlation between changes that we've made to the Help Hub content and the number of helpful votes that we receive. We treat this part of our content library as a living document that is always evolving to not only account for tool changes but also to take into account customer feedback.

r content can help to identify trends in what your customers are engaging with and how you can further improve your offerings moving forward. That's key. You want to always be improving. It can also help to identify resources that may need updating or ideas for future content. For example, if you have a blog post about how to bake a cake and your readers are commenting that they don't know how to pick the right kind of pan for the recipe, there may be an opportunity to publish a new blog post about the best types of cake pans.