Org Cost: Free/$ 11. Media Kit/Press Releases As always, you should have a press kit available. Reporters are always looking for stories with a great hook so be sure to write a convincing press release about your business or a special event that your business will be putting on. Must haves in your businesses press kit: -Backgrounder with historical company/founder information, Facts about the company, Executive Biographies, Past noteworthy press, Photos of Key Executives, Media contact info, Colla Bored of sorting massive lists of links in all kinds of different directions to understand the link profile of a new site? Struggle to understand how to gather actual insights about link profiles from lists of thousands of links and persuade management of the actions needed? Don't panic.
Help is at hand.I could use to beat up on Ran taiwan email list d in a presentation-off (umm, again). We have recently been doing some deep dives into clients' and prospects' link profiles which gave me an excuse to mash up some Linkscape API data in Excel. I've used Linkscape data, but you could use any link analysis tool you like as long as you can get some metric to sort the linking domain by (I have used domain mozTrust in most of the examples below).
Equally, I've used Excel, but you can use any data analysis package you like. If you want to use Excel, you will need the Data Analysis Toolpak (for the histogram function). I'll get into how to make the charts in a minute, but first I'm going to just show you some pretty pictures: Impress the boss This one is of questionable use (I think there are better ways of actually visualising the data) but it's pretty, and bosses like pretty (allegedly).
I'm going to share some data visualisation tips today that I reckon
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