Contents:
Positioning an Online Automotive Store – Challenges
Basic Strategy
Checking your visibility on the web
Selection of the most important product groups
Selecting the most important products and establishing key phrases
Establishing long tail phrases with product serial numbers
Identifying the competition and analyzing their online stores
Additional strategies
Comprehensive external linking check
Establishing an internal linking system
Regular but unconventional acquisition of dofollow and nofollow links
Establishing brand phrases and using them
Upselling products and optimizing user experience
Some tips and tricks
Positioning an Online Automotive Store – Challenges
Positioning an automotive online store carries a number of specific challenges that result from both the characteristics of the market and specific technical requirements.
One of the main problems is the huge competition. The automotive market is saturated with many players – from e-commerce giants to smaller, specialized stores, which makes it difficult to stand out in search results. This competition also translates into difficulty in acquiring valuable backlinks, which are crucial for building the authority of the store in the eyes of search engines.
The competitiveness score (KD) for the phrase "car parts" according to Ahrefs is 65/100 (source: Google)
The competitiveness score (CSR) for the phrase “car parts” according to Ahrefs is 65/100 (source: Google)
Additionally, a large number of products with similar parameters require precise optimization of descriptions to avoid the problem of duplicate content, which may negatively affect positioning.
You should also precisely define the most important products that you need to focus on at the beginning and which will be the foundation for further expansion of the e-shop. Promoting "all" products with such a large competition at the beginning is not very effective.
Remember, the basis for effective positioning of any online store – and especially a car store – is standard website optimization. It must be responsive, technically efficient, fast, have a clear structure, and regularly published content. Without a solid foundation, seeking advantages in this market will not be very effective.