This embedded signup bar on Backlinko's homepage takes up the top two-thirds of the page
Posted: Sun Dec 22, 2024 7:05 am
There are a few tactics used here. First, there is the social proof with the headline “Join over 200,000 of your peers!” This indicates to website visitors that they are joining a large group of people. But not just any old people – “your peers”.
People with similar interests and backgrounds. People you are likely to respect and be influenced by.
This clever wording taps into the human need to belong. And it also creates a feeling of FOMO – do you want to miss out on what 200,000 people like you have already experienced?
Again, reciprocity is used here. The CMI offers a free ebook in business email address list poland exchange for a contact name and email address. It's exclusive, free content that "drives content marketing." So not only is it highly relevant to the brand and to what most website visitors are likely to be interested in, but it's also something you won't find anywhere else.
If that's not enough to grab people's attention, then the power of persuasion will be. In exchange for an email address, visitors receive SEO tips that Brian Dean (the founder of Backlinko) shares ONLY with email subscribers. This act of reciprocity makes people feel special, especially when the word "exclusive" is used.
By quoting a Happy email, the subscriber provides social proof. And the large picture of Brian himself does two things: It suggests authority and sympathy.
How?
Well, his arms crossed over his chest show confidence, while his smile makes him seem more personable. Including a picture also makes the transaction more human. As if you were hearing from a real person when you sign up.
People with similar interests and backgrounds. People you are likely to respect and be influenced by.
This clever wording taps into the human need to belong. And it also creates a feeling of FOMO – do you want to miss out on what 200,000 people like you have already experienced?
Again, reciprocity is used here. The CMI offers a free ebook in business email address list poland exchange for a contact name and email address. It's exclusive, free content that "drives content marketing." So not only is it highly relevant to the brand and to what most website visitors are likely to be interested in, but it's also something you won't find anywhere else.
If that's not enough to grab people's attention, then the power of persuasion will be. In exchange for an email address, visitors receive SEO tips that Brian Dean (the founder of Backlinko) shares ONLY with email subscribers. This act of reciprocity makes people feel special, especially when the word "exclusive" is used.
By quoting a Happy email, the subscriber provides social proof. And the large picture of Brian himself does two things: It suggests authority and sympathy.
How?
Well, his arms crossed over his chest show confidence, while his smile makes him seem more personable. Including a picture also makes the transaction more human. As if you were hearing from a real person when you sign up.