NPS Survey - Types
many of a brand’s customers are its promoters (in other words, ambassadors, or people who are willing to recommend a company’s products and services to their loved ones). Net Promoter email contact lists uk Score research is most often used in this way, but there is also a slightly different branch of it, known by the acronym eNPS.
eNPS, or rather Employee Net Promoter Score, is nothing more than an indicator of employee loyalty and employee engagement. Its value being too low may suggest staff dissatisfaction with working conditions, e.g. earnings or team atmosphere.
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What should a Net Promoter Score survey look like?
NPS surveys are not complex studies. This has significant advantages, from speed and ease of analysis to fewer problems with convincing potential participants to answer questions. In the case of more complex surveys that require a lot of time, it is harder to engage recipients.
NPS surveys often consist of one or possibly several questions of a similar structure. The basic pattern of questions for NPS satisfaction surveys looks like this: "to what extent/what is the chance that you would recommend the service/product/work at company X (in the case of eNPS surveys) to your friends?" These are closed questions, not descriptive ones.
When arranging their exact content, it will be useful to know about 7 common mistakes in NPS surveys that should be avoided . Imposing a preferred answer in advance, too extensive a survey, sending it to participants at the wrong time in their adventure with the brand - all this can distort the obtained results and make the study ultimately