Voice search with Google Home
Posted: Sun Dec 22, 2024 7:10 am
The world of digital experiences, or digital customer experiences, has recently gained momentum. Technologies such as artificial intelligence and voice-controlled interfaces were still a pipe dream not so long ago, but we are now seeing more and more concrete applications. In this article, I will explain which innovations in digital customer experience we will really benefit from in 2018.
The past year has already brought about significant changes in the digital experience space. For example, the wider availability of machine learning has made contextualized customer experiences increasingly common. E-commerce companies are also increasingly enriching their online shopping experience with personalized content .
On the product side, more and more technology providers are transforming their classic CMS into a much more powerful and versatile digital experience platform (DXP). This transformation process has only just begun and will become increasingly visible in 2018. Expectations for digital experiences will increase accordingly.
Of course, it will remain essential in 2018 to keep up with the pace of the digital world. Or rather: to build up a lead. I see the following five leading digital experience trends for 2018. In doing so, I start from where our customers are at the moment, which technologies are emerging, and I take into account the patterns that I have observed in this sector over the past twenty years.
1. The rise of voice controlled user interfaces
There’s a good chance that this trend will take many people by surprise. Of course, we’re familiar with Google Home and Amazon Echo by now. And the widespread availability of instant chat options has made us all Turing testers . But as with any new user interface, availability alone says nothing about its added value.
I have to admit that I also mainly use my Google Home canada mobile number list to play music and ask about the weather. More complicated questions that you would also ask a human being often do not get the desired answer. Yet at the same time this is a huge opportunity, because if your company is one of the first to master voice control , you will open up a growth market with already 35.6 million users .
What do you need to do to master this?
Of course, mastering this new method of interaction involves more than simply having a robot read out text fragments. The first thing to do is to determine in which situations your customer actually needs it, and how you can optimize their experience. Voice search is often used on mobile devices . A first step could therefore be to optimize the most popular mobile searches for voice.
The next step is to create content that plays on human speech patterns. Because while you might type 'opening hours furniture store Amsterdam' into Google, in the case of voice search you would sooner ask: 'where can I buy wooden kitchen chairs at the moment?' By personalizing your content and using long-tail keywords, you can already gain a big lead over your competitors as a first mover .
The past year has already brought about significant changes in the digital experience space. For example, the wider availability of machine learning has made contextualized customer experiences increasingly common. E-commerce companies are also increasingly enriching their online shopping experience with personalized content .
On the product side, more and more technology providers are transforming their classic CMS into a much more powerful and versatile digital experience platform (DXP). This transformation process has only just begun and will become increasingly visible in 2018. Expectations for digital experiences will increase accordingly.
Of course, it will remain essential in 2018 to keep up with the pace of the digital world. Or rather: to build up a lead. I see the following five leading digital experience trends for 2018. In doing so, I start from where our customers are at the moment, which technologies are emerging, and I take into account the patterns that I have observed in this sector over the past twenty years.
1. The rise of voice controlled user interfaces
There’s a good chance that this trend will take many people by surprise. Of course, we’re familiar with Google Home and Amazon Echo by now. And the widespread availability of instant chat options has made us all Turing testers . But as with any new user interface, availability alone says nothing about its added value.
I have to admit that I also mainly use my Google Home canada mobile number list to play music and ask about the weather. More complicated questions that you would also ask a human being often do not get the desired answer. Yet at the same time this is a huge opportunity, because if your company is one of the first to master voice control , you will open up a growth market with already 35.6 million users .
What do you need to do to master this?
Of course, mastering this new method of interaction involves more than simply having a robot read out text fragments. The first thing to do is to determine in which situations your customer actually needs it, and how you can optimize their experience. Voice search is often used on mobile devices . A first step could therefore be to optimize the most popular mobile searches for voice.
The next step is to create content that plays on human speech patterns. Because while you might type 'opening hours furniture store Amsterdam' into Google, in the case of voice search you would sooner ask: 'where can I buy wooden kitchen chairs at the moment?' By personalizing your content and using long-tail keywords, you can already gain a big lead over your competitors as a first mover .