on Google, but its advice can be applied to email lists uk most platforms that host local business reviews. For detailed, original data on the many dynamic aspects of online reviews, read Moz’s formal review survey report but for today’s topic, it’s important to know that just 13% of consumers insist on a perfect 5-star rating to consider doing business with a company and that a dominant 51% will consider a brand with a 4-star overall rating.
Thus, both 4 and 5-star ratings are considered a great or good reputation by the majority of consumers. Yet, hope can be found in the fact that about ⅓ of consumers may still give you a try if your organization’s overall reputation is only 3 stars. This could give you the grace period you need to keep the lights on while you strategically improve your operations to start winning more trust and business in your community. We’ll grade a 3-star reputation as “needs improvement”.