Value your current customers
Posted: Sun Dec 22, 2024 7:19 am
Christmas is the most important day for businesses in Brazil. At this time of year, people go out to buy gifts for family , friends and their Secret Santas. With customers looking for new purchases, it is up to retailers to be more vigilant so as not to fall behind the competition.
Is your business ready to increase sales this Christmas ? The date is approaching and with the receipt saudi arabia number of the 13th salary, people are already getting ready to go shopping.
With that in mind, we have put together 5 tips to help you increase your sales this Christmas.
1.
Research shows that selling to existing customers is easier than converting them. In other words, keep in touch with your old customers, whether through social media, cell phone or email. Invite them to visit your store and show them the new products you have prepared for Christmas .
Learn the importance of maintaining a relationship with your customers
2. Run promotions
At this time of year, customers look forward to fantastic promotions. Everyone likes to find the gift they want at a price they can afford.
Are there any products left over from your Black Friday campaign that are taking up space in your inventory? Or do you have any products that could be used for a new release? Put them on sale. Most of the time, products on sale are just a way to get your customers to come into your store. Take advantage of the situation and sell other items.
We can also give examples of some types of promotions that tend to be very successful at Christmas :
Combos: Promotions where, for example, the customer buys one product and gets another one free.
Kits: Package some items that are taking a while to sell and apply discounts when buying a set of them. At this time of year, invest in decorative packaging.
Cumulative discounts: Customers who buy 2 items get a 40% discount on the purchase of the 3rd item (for example). This way, you use mental triggers, showing the possibility of “savings”, but in reality, customers will spend more to obtain a benefit.
Try not to place products below your profit line. Avoid losses, our goal is to increase your profits.
3. Have an efficient sales team
With a greater flow of people in your business, it is natural that the task of providing quality service becomes more difficult.
And to make a sale in a friendly and pleasant way, the salesperson must be completely focused on the customer, right?
Prepare your sales staff for Christmas, offer courses and training to increase sales. In addition, your team needs to be aligned with the store's marketing strategy and individual and collective sales goals.
Offer a bonus to those salespeople who stand out (remember to set achievable goals). Keep your professionals constantly motivated.
Is your business ready to increase sales this Christmas ? The date is approaching and with the receipt saudi arabia number of the 13th salary, people are already getting ready to go shopping.
With that in mind, we have put together 5 tips to help you increase your sales this Christmas.
1.
Research shows that selling to existing customers is easier than converting them. In other words, keep in touch with your old customers, whether through social media, cell phone or email. Invite them to visit your store and show them the new products you have prepared for Christmas .
Learn the importance of maintaining a relationship with your customers
2. Run promotions
At this time of year, customers look forward to fantastic promotions. Everyone likes to find the gift they want at a price they can afford.
Are there any products left over from your Black Friday campaign that are taking up space in your inventory? Or do you have any products that could be used for a new release? Put them on sale. Most of the time, products on sale are just a way to get your customers to come into your store. Take advantage of the situation and sell other items.
We can also give examples of some types of promotions that tend to be very successful at Christmas :
Combos: Promotions where, for example, the customer buys one product and gets another one free.
Kits: Package some items that are taking a while to sell and apply discounts when buying a set of them. At this time of year, invest in decorative packaging.
Cumulative discounts: Customers who buy 2 items get a 40% discount on the purchase of the 3rd item (for example). This way, you use mental triggers, showing the possibility of “savings”, but in reality, customers will spend more to obtain a benefit.
Try not to place products below your profit line. Avoid losses, our goal is to increase your profits.
3. Have an efficient sales team
With a greater flow of people in your business, it is natural that the task of providing quality service becomes more difficult.
And to make a sale in a friendly and pleasant way, the salesperson must be completely focused on the customer, right?
Prepare your sales staff for Christmas, offer courses and training to increase sales. In addition, your team needs to be aligned with the store's marketing strategy and individual and collective sales goals.
Offer a bonus to those salespeople who stand out (remember to set achievable goals). Keep your professionals constantly motivated.