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The Honest Company 2nd Cart Abandonment Email Subject Line

Posted: Sun Dec 22, 2024 7:20 am
by shaownislam
The Best Cart Abandonment Subject Lines of 2023
I’m about to share with you some russian number whatsapp of the best cart abandonment subject line examples.


First up, The Honest Company.



The Honest Company focuses on natural health and food products, and is currently valued at $1.7 billion.


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A huge factor in their amazing success is their ability to maximize revenue from each site visitor. Look at how well they construct their cart abandonment subject lines to compel the prospect to click through and complete their purchase.

Email #1

The honest company, first email subject line
I love this subject line for a number of reasons.



First, it has great voice and tempo. It is short, direct, and upbeat. Second, The Honest Company makes the best use of customized email preview text I saw during the study.



They employ brackets around an all cap sized [OPENED] to stand out and tease a "to see" with ellipsis for good measure.

Email #2

The second email was sent exactly 24 hours after the first.



It was congruent in tone and voice to the first email. Even though the words themselves were simple, they convey an upbeat, friendly tone.



Again, The Honest Company makes excellent use of the preview text.



Lastly, The Honest Company uses a new tactic in their second email - urgency. They accomplish this through an imposed scarcity of an expiring cart, and the copy centers around the fact that their cart will be expiring soon.