Are you giving too much importance to one channel?
Posted: Sun Dec 22, 2024 7:23 am
After much struggle, after having read hundreds of posts on the Internet and having bought a book plan, you have managed to strengthen your international marketing with a Content Marketing strategy in your company. You have a blog or a current affairs area. You have convinced your team to send you frequent information and you have an update schedule that you follow more or less to the letter. But something is happening. And not what you were promised. International visits are not taking off and leads are not coming in. What is happening?
Well, I hate to be the one to tell you this, but are you sure your content free australian email leads is good enough? Don't take it personally. It's not. We assume your content is well-written, coherently crafted in the correct language and corrected by a native speaker (that should always be the starting point, don't forget). So what else could have gone wrong?
If it's any consolation, a lot of things. When it comes to content, there are quite a few aspects that are often overlooked and that can cause a company with a good product and a good predisposition when it comes to producing content to be unable to get its strategy off the ground. That's why we wanted to list the ten most common mistakes here, so that you know how to identify them and can plan a content strategy that avoids them.
Do you have the right team? You don't have to do everything in-house. You don't have to outsource everything either. The key is balance. You know your sector and your clients. But a team of digital journalists like ours, who are used to writing in the language of your new market, can help you tell your story through different media. Don't be afraid to ask, to seek help. Invest all the time you need to fit the pieces that your content strategy needs.
Is there anyone who can answer for the content? : Teams work better when someone is in charge of putting them to work. There are calendars to prepare, KPIs to measure, reports to write. Someone has to take charge, be the leader and get everyone rowing in the same direction.
Do you know your sector well? When it comes to international content marketing, it's not just about writing more and more lines of text. It's about telling stories. And you won't be able to provide relevant information if you don't know the market you're targeting and the specifics of how your sector operates in it. If you're not up to date with the latest developments and customer needs, you're blind. Information is the soul of content, the currency with which you buy attention.
Is your information reliable? : Something closely related to the above. Your content must be backed by data. And that data must be verified. It must come from reliable sources. If there is one thing that can quickly ruin your content strategy, it is if your readers see inconsistencies in the information you are providing them.
Well, I hate to be the one to tell you this, but are you sure your content free australian email leads is good enough? Don't take it personally. It's not. We assume your content is well-written, coherently crafted in the correct language and corrected by a native speaker (that should always be the starting point, don't forget). So what else could have gone wrong?
If it's any consolation, a lot of things. When it comes to content, there are quite a few aspects that are often overlooked and that can cause a company with a good product and a good predisposition when it comes to producing content to be unable to get its strategy off the ground. That's why we wanted to list the ten most common mistakes here, so that you know how to identify them and can plan a content strategy that avoids them.
Do you have the right team? You don't have to do everything in-house. You don't have to outsource everything either. The key is balance. You know your sector and your clients. But a team of digital journalists like ours, who are used to writing in the language of your new market, can help you tell your story through different media. Don't be afraid to ask, to seek help. Invest all the time you need to fit the pieces that your content strategy needs.
Is there anyone who can answer for the content? : Teams work better when someone is in charge of putting them to work. There are calendars to prepare, KPIs to measure, reports to write. Someone has to take charge, be the leader and get everyone rowing in the same direction.
Do you know your sector well? When it comes to international content marketing, it's not just about writing more and more lines of text. It's about telling stories. And you won't be able to provide relevant information if you don't know the market you're targeting and the specifics of how your sector operates in it. If you're not up to date with the latest developments and customer needs, you're blind. Information is the soul of content, the currency with which you buy attention.
Is your information reliable? : Something closely related to the above. Your content must be backed by data. And that data must be verified. It must come from reliable sources. If there is one thing that can quickly ruin your content strategy, it is if your readers see inconsistencies in the information you are providing them.