, BrewDog's founder James Wyatt, said:
"We are determined to do everything we can to try and help usa mobile db as many people as possible to stay safe."
To supplement the initiative, BrewDog offered regular updates through its blog while remaining active on X and Instagram—activities that kept the brand connected to its audience while creating a real brand buzz throughout the pandemic.
This brilliant initiative was also adopted by other breweries and distilleries around the world, many of which were committed to serving their local communities.
Lesson: By offering direct value as well as a practical solution to a genuine problem and using your promotional channels to guide consumers to your messaging, you will build trust, authority, and loyalty even in uncertain times.
In today’s world, people expect brands to take action—and if you can do something to help, you should. You should shout about it too: tastefully, of course.