What is local website positioning?
Posted: Sun Dec 22, 2024 8:18 am
Local SEO is the second (apart from general) most popular type of website positioning. It is implemented by many brands and website owners, and is also a very common service in the price lists of SEO agencies france email id database interactive agencies. However, many people do not know exactly what this type of positioning actually is, when it is implemented, how it differs from standard positioning and what effects it gives. In this article, we will try to dispel all doubts about local SEO.
The article answers the questions:
What is an SEO campaign for local phrases?
When is it worth implementing local positioning?
Should your business use a local SEO service?
Contents:
What is local positioning?
In what cases is local positioning implemented?
What are the benefits of local positioning?
What distinguishes local SEO from regular SEO?
What is local positioning?
Local positioning is the second most popular of the many types of website positioning . Its goal is to adapt a website to the Google search engine so that it appears in high positions in search results, but only in a local context. Local website positioning is therefore to make the website visible under specific phrases and thematic entries, but only if the search concerns a specific location or comes from it.
In general, local positioning is based on standard site optimization and standard positioning, but it has several distinguishing elements that are intended to emphasize only the local nature of the site, so that the Google search engine can present our site in this way. Local positioning activities can therefore only be implemented on a properly created, configured and functioning site that meets the basic guidelines and requirements of the Google search engine.
Local positioning of websites is the second most popular type, right after standard positioning . However, it is ahead of broad positioning , positioning for mobile devices or positioning for voice search . We can do it both independently and use the numerous offers of SEO agencies on the market.
Local positioning
The goal of local positioning is to make a website visible to phrases related to the name of the city (source: Google)
Theoretically, it differs only from standard positioning in some elements, but it is based on the same assumptions. It is also a long-term and unpredictable process, and can also be an excellent way of online marketing and advertising our brand. Local positioning fits perfectly into the trend of personalizing search results and presenting results by Google not only in terms of their correctness, but also the location of a given user who is searching for information.
Local positioning – importantly – can be implemented both as the main and basic type of website positioning , as well as an additional way of optimizing our website. In this way, we can still position our website globally, but emphasize its local character, which can provide additional benefits there.
In what cases is local positioning implemented?
Local positioning of websites is implemented primarily if, for some reason, we want to reach with our advertising message only those living in a given location or a specific region. These may be reasons related to the brand's offer or the characteristics of distribution.
The article answers the questions:
What is an SEO campaign for local phrases?
When is it worth implementing local positioning?
Should your business use a local SEO service?
Contents:
What is local positioning?
In what cases is local positioning implemented?
What are the benefits of local positioning?
What distinguishes local SEO from regular SEO?
What is local positioning?
Local positioning is the second most popular of the many types of website positioning . Its goal is to adapt a website to the Google search engine so that it appears in high positions in search results, but only in a local context. Local website positioning is therefore to make the website visible under specific phrases and thematic entries, but only if the search concerns a specific location or comes from it.
In general, local positioning is based on standard site optimization and standard positioning, but it has several distinguishing elements that are intended to emphasize only the local nature of the site, so that the Google search engine can present our site in this way. Local positioning activities can therefore only be implemented on a properly created, configured and functioning site that meets the basic guidelines and requirements of the Google search engine.
Local positioning of websites is the second most popular type, right after standard positioning . However, it is ahead of broad positioning , positioning for mobile devices or positioning for voice search . We can do it both independently and use the numerous offers of SEO agencies on the market.
Local positioning
The goal of local positioning is to make a website visible to phrases related to the name of the city (source: Google)
Theoretically, it differs only from standard positioning in some elements, but it is based on the same assumptions. It is also a long-term and unpredictable process, and can also be an excellent way of online marketing and advertising our brand. Local positioning fits perfectly into the trend of personalizing search results and presenting results by Google not only in terms of their correctness, but also the location of a given user who is searching for information.
Local positioning – importantly – can be implemented both as the main and basic type of website positioning , as well as an additional way of optimizing our website. In this way, we can still position our website globally, but emphasize its local character, which can provide additional benefits there.
In what cases is local positioning implemented?
Local positioning of websites is implemented primarily if, for some reason, we want to reach with our advertising message only those living in a given location or a specific region. These may be reasons related to the brand's offer or the characteristics of distribution.