For example, by adapting elements from the urban world or decorating commercial spaces in an original and striking way.
Its main objective is to connect with the audience in an environment that is familiar to them.
Generally, the actions carried out tend to be very visual and the aim is to impact passers-by and approach them in a much more direct way.
On many occasions they play with the surprise factor, appealing to the emotions of consumers with the aim of being remembered for having offered them a different experience.
Although this TomTom campaign is already a few years old, it is a perfect example of how a brand can surprise its audience with a highly original action.
In this case, he filled several streets in the center of Madrid with small toy cars. You can see the making of in this video.
Youtube video thumbnail
But the objective of Street Marketing can go beyond trying to encourage a purchase.
It can also be used to raise awareness, such as the campaign recently created by the town council of Güéjar de la Sierra (Granada) to combat street harassment.
Youtube video thumbnail
Relationship with inbound techniques
Inbound marketing techniques are those that seek to attract the philippines telephone number public and generate leads in a sustainable way and without a large capital outlay.
The primary objective of these techniques is to avoid having to depend on forms of advertising that require a high budget, which is why it has a close relationship with street marketing.
Both concepts seek to increase brand recognition and reputation on a large scale.
Furthermore, these two techniques are based on impacting the consumer, although Street Marketing relies more on our ability to surprise and Inbound on providing value.
Finally, they agree on their way of optimizing the budget; in both, creativity prevails over capital outlay.
Key Features
Although we can see examples of success of all kinds, a good street marketing campaign must always keep in mind seven key aspects :
1.- Attack when they least expect it
This type of marketing is not known as “guerrilla” for nothing.
Catching your audience off guard is perfect if you're looking to surprise.
Consider that we are currently surrounded by advertising, so it is important to find a moment when your audience is not on alert to directly ignore you.
2.- Fear is your enemy
Although this emotion is very powerful in other formats to attract the public's attention, in this case it is not recommended.
Always try to convey positive attitudes to avoid causing a bad experience.