The Value of TikTok Advertising

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However, we’ve already outlined how users are less likely to leave the TikTok app (see table 2), which means that when measured directly, the cost per sale for TikTok is seven times that of Meta.

That doesn’t tell us the full story though because we know that us australia email address list ers are influenced by the ads that they see (but don’t click) on TikTok.

According to recent research, 49% of TikTok users purchase a product or service from a business after seeing it advertised or reviewed on the platform. Take #TikTokMadeMeBuyIt as an example of its influence. This hashtag has over 6 billion views and showcases the vast amount of products that users have been influenced to buy.


The Value of TikTok Advertising
Ways To Measure TikTok's Impact On Sales
Wolfgang Digital has been testing alternative ways to measure TikTok’s impact on sales. Here’s what we have learned:







1. TikTok has a measurable impact on searches for a brand. In one case they measured a 10% increase in brand searches that correlated with initiating TikTok activity. These sales might have been inspired by TikTok, but c