Local SEO – what is it and when is it performed?
Posted: Sun Dec 22, 2024 8:36 am
Local positioning of websites is the second most popular type of positioning. It is right after standard (global) positioning and promotes websites, as the name suggests - locally. However, many people do not usa mobile number understand what exactly it is and when it is worth implementing it. This situation is particularly visible in the local business market. People who own stationary businesses do not position their websites locally, among others, due to lack of knowledge or doubts. In this article, we will present all the most important information about local SEO.
The article answers the questions:
What is local positioning and when is it used?
What is local SEO based on?
How to advertise a company in a specific area (district, city or province)?
Contents:
What is local website positioning?
How are websites positioned locally?
Who is local positioning intended for?
Why is it worth positioning your website locally?
What is local website positioning?
Local positioning of websites is increasing their position in the Google search engine, but locally. What does it actually mean? Such a website is to appear in Google under certain phrases, but when they are searched with the addition of a given city .
We can also talk about local positioning when the search comes from a given region. The implementation of this type of action is largely based on the same principles that are used in standard website positioning . And although it is based on the same assumptions, it will be important to implement a few additional actions in local positioning . Appropriate processes are to indicate to the robots indexing the website that it is directed to the residents of a given city and has a local context.
Local positioning is most often implemented for stationary business websites to gain organic traffic from a given location . A good example would be any business providing local services . In most cases, they operate in a specific area. By positioning locally , a resident of a specific city will be able to search for our services, if such activities are implemented by us.
The effect of local positioning is that the website, after entering a phrase with a city or searching from a given region, will appear in the Google search engine in high positions . Although it may be practically invisible globally, the local positioning process itself can be carried out on any type of website, regardless of the size or subject of the service.
The article answers the questions:
What is local positioning and when is it used?
What is local SEO based on?
How to advertise a company in a specific area (district, city or province)?
Contents:
What is local website positioning?
How are websites positioned locally?
Who is local positioning intended for?
Why is it worth positioning your website locally?
What is local website positioning?
Local positioning of websites is increasing their position in the Google search engine, but locally. What does it actually mean? Such a website is to appear in Google under certain phrases, but when they are searched with the addition of a given city .
We can also talk about local positioning when the search comes from a given region. The implementation of this type of action is largely based on the same principles that are used in standard website positioning . And although it is based on the same assumptions, it will be important to implement a few additional actions in local positioning . Appropriate processes are to indicate to the robots indexing the website that it is directed to the residents of a given city and has a local context.
Local positioning is most often implemented for stationary business websites to gain organic traffic from a given location . A good example would be any business providing local services . In most cases, they operate in a specific area. By positioning locally , a resident of a specific city will be able to search for our services, if such activities are implemented by us.
The effect of local positioning is that the website, after entering a phrase with a city or searching from a given region, will appear in the Google search engine in high positions . Although it may be practically invisible globally, the local positioning process itself can be carried out on any type of website, regardless of the size or subject of the service.