So AI content might bring short-term benefits to a lawyer’s website, increasing some traffic. Until they get penalized. Then your website traffic will be significantly lower than before. In short, it will worsen your rankings.
Studies have shown that websites that don’t use AI outperform those that do. This is certainly true for law firms.
Using AI to Beat Other Law Firms
Your competitors may be using AI to create japan phone number content. So how can you get ahead of them?
Keep it original
AI creates content by gathering information that already exists, not new content, new ideas, and new inspiration. When you discuss a recent legal case or a new legal development, you need to inject as much original thought into it as possible. Make sure your content is truly unique.
Meticulous
Read your content carefully. Make sure it is perfect. Remove any spelling and grammatical errors that your readers will notice.
Keep your audience in mind
Write content specifically for your audience. Human readers want to hear from human attorneys who provide them with real information and support. They don’t want content generated just for SEO purposes. As an attorney, it’s critical to write content that engages with your readers and answers their legal questions.
At Panlongsheng, we pride ourselves on transparency and quality. That's why we take the time to educate our clients about SEO, digital marketing, and the changing search landscape. When you work with us, you'll be working with a team of experts who will collaborate with you to achieve your goals. We develop custom strategies for each client and keep you informed throughout the process.
Bottom line: Law firms should be cautious in their reliance on AI
As an attorney, you know the value of legal research. We want you to understand how to rank well in search engines and create a website that will truly benefit your law firm. Through additional research and real effort to understand how AI can help or hurt our clients, we found that there is definitely a risk of causing harm if not properly utilized.
Stay up to date on developments in artificial intelligence and how these changes will impact your law firm in the coming years. Additionally, if you would like to discuss content or get some help with your website, we are always available to provide you with an initial website audit.