Crypto Dataset

The right automation tool for a business with a strong focus on social media marketing and events may be different to one laser-focused on marketing and sales alignment and with a preference for seamless CRM integration.

I hope this blog helps you to understand the strengths and nuances that come with each of the three popular platforms; Marketo, HubSpot and Pardot.

We stand to be corrected if any of the information we provide cambodia phone number about HubSpot or Marketo is inaccurate! You’re welcome to contact us if that’s the case so we can update this post over time.
If you’re leaning towards Pardot, why not take the next step by requesting an absolutely zero-obligation and informal chat with one of our consultants?

Complete the form here and we’ll help you decide!



CRM
Marketo
Integrates with most CRM's
Native connection to Salesforce and Microsoft Dynamics
HubSpot
Integrates with most CRM's
Native connection to Salesforce and Microsoft Dynamics
Potential mismatch in naming coventions which can cause problems when integrating with Salesforce if setup incorrectly
Pardot
Seamless connection to Salesforce
Pardot in Lightning app for an integrated experience
Regular synchronisation and incredibly easy to create and connect new fields and datapoints
Lead Nurturing
Marketo
Lead scoring capabilities but no grading
HubSpot
Lead scoring capabilities but no grading
Predictive lead scoring
Pardot
Lead scoring (how interested a prospect is in you)
Lead grading (how interested you should be in them)
Einstein AI behaviour score
Attribution
Marketo
Create Campaigns, including Smart Campaigns which power automated nurture and List creation.
HubSpot
Create Campaigns for specific runs of marketing activity
Unable to use a single asset in more than one Campaign which is a bit of a pain
Pardot
Salesforce Connected Campaigns
Native attribution and ROI tracking
Pardot campaign reporting and multi-touch attribution
Email Marketing
Marketo
Good email editor albeit a little clunky
HubSpot
Drag-and-drop editor which is nice to use
Subscription level can limit the daily/monthly emails that are sent
Pardot
Pre-made templates available
Litmus testing - test how your emails look on devices and SPAM analysis
Unlimited email sends
Email drag-and-drop editor coming soon in Pardot Lightning…
Landing Pages
Marketo
Free-form or Guided landing page builder, a little but clunky
Good for those with coding knowledge
HubSpot
Great for those with limited coding knowledge as it has drag-and-drop functionality
Drag-and-drop can cause responsiveness issues
A/B testing with 2 variants
Pardot
Pre-made templates available
Ability to grab a URL and pull in the code for a new landing page template
Use dynamic content and variable tags on a landing page
Easy for teams to create a new page for quick campaigns
A/B/C/D… testing with multiple variants (multi-variate testing)
Preferences
Marketo
Preference centre available but requires extra steps to set up
HubSpot
Default preference centre available with ability to edit the look and feel
Pardot
Default preference centre available with ability to edit the look and feel
Add dynamic lists to your preference centre
Customise with little to no HTML skills
Events
Marketo
Accommodates events very well
Event-based triggers and allows check in natively within the platform
HubSpot
No specific event functionality but apps available on the HubSpot Marketplace like Eventbrite
Pardot
Native connector available for integration with Eventbrite
Optional API connection to other vendors via Zapier
Webinars
Marketo
Works well with webinars
Tracks events nicely within the system
HubSpot
Integrates with known providers via the HubSpot Marketplace
Some come with an extra cost but main ones catered for: GoToMeeting, Zoom, WorkCast, ClickMeeting, and WebinarGeek
Pardot
Native connector for GoToWebinar, Webex, and ReadyTalk
Reporting
Marketo
Not overly visual
Some extra steps required when creating reports
HubSpot
Clean and friendly interface
Highly dependant on pricing plan as you may be limited to one attribution model and a single dashboard
Pardot
Out-of-the-box Pardot reports
B2B Marketing Analytics for all detailed, semi-real-time reports that track pipeline, ROI and multi-touch attribution modelling
Einstein analytics
Sales Alignment
Marketo
Marketo does allow prospects from Sales Connect to sync with Marketo using their Marketo ID
Not able to link CRM users and Marketo users
Cannot attribute assignments or actions to users in Marketo.
HubSpot
Highly dependant on pricing plan
It’s not possible to create personalised dashboards for each user, such as a sales user vs. a marketing user, unless you are on the Enterprise plan.
Pardot
Connected Users
Scoring and Grading models
Automated lead assignment to create a new Lead in Salesforce
Salesforce Engage
Create Salesforce tasks & notifications automatically with rules and Engagement Studio
Social
Marketo
Good links to all major social platforms
Personalised social advertising and engagement albeit a bit fiddly
HubSpot
Very strong on social, comes out on top against other platforms
Automatically pull profiles as traffic sources and interactions
Post and schedule social updates and auto-post new blogs
Pardot
Native connectors for Facebook, Twitter and LinkedIn
See if new leads are created from organic posts and attribute ROI to this activity
Interface
Marketo
Difficult to navigate
Outdated design
HubSpot
Intuitive platform and easy to use
Very visual and great UI
Pardot
The new Pardot in Lightning app makes the experience seamless and familiar within Salesforce
The choice to use the original interface although not advised
Training
Marketo
Marketo Nation Community, a self-serve community
Documentation online although this is limited
HubSpot
Free resources available on the HubSpot blog
Free certifications
Paid support available from HubSpot
Pardot
Salesforce Trailblazer Community
Trailhead
Pardot Premier Success