Offer additional services
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Calculate your setup or installation costs, including indonesia email database the labor cost of the worker, and then offer the customer an additional service at a higher cost to make a profit.
Give discounts to wholesale buyers
With equal costs for attracting one wholesale and one retail buyer, it is more profitable to work with wholesalers, since they purchase large quantities rather than individual goods. This allows them to be given discounts.
To determine the size and terms of the discount, you need to calculate the efficiency of sales, since your main goal is to make a profit. For example, if you spend about 250 rubles to attract one client, you can provide discounts to those who buy more than 10 items. If you sell these 10 products at retail, you will spend 2,500 rubles to attract clients. If a wholesale buyer buys them from you, your costs will be only 250 rubles. Therefore, even if you knock 1,000 rubles off him, you will still make a profit.
Organize a raffle
For example, Ozon held a raffle for a TV, camera, smartphone and speaker system among customers who made a purchase of over 1,000 rubles and activated a promo code. And the well-known chain of cosmetics and perfumes "L'Etoile" held a raffle among customers who bought Oscar de la Renta fragrance and filled out a special form on the site.
The raffle helps attract new customers and also encourages regular customers to purchase expensive goods:
hold a prize draw among people who purchased a product during a specific period;
issue coupons for a raffle to those who purchase goods for a specific amount;
Invite participants to bring their friends and give a prize to the most active of them.
Banks often do this - they launch a referral program, and people who invite friends through it receive cashback or a monetary reward.
If you are running a giveaway for the first time, it will be difficult to calculate the effectiveness of the sales organization. First, give away inexpensive gifts and see what profit you get from this. If everything suits you, then in the future you will be able to give away more expensive prizes.
Develop an affiliate program
The affiliate program is based on the transfer of authority to attract clients to agencies or specific people (webmasters), who will promote your products instead of you. They find clients for you and receive a certain amount or percentage of sales for them. Thus, by improving sales or reducing the costs of attracting consumers, you can increase your profit. For example, if you spend 250 rubles on one client, and you pay the webmaster 150 rubles, your profit will be 100 rubles.
Develop an affiliate program
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To set up the program, you need to register in the CPA network, which unites advertisers and webmasters. The most popular platforms are GoodBuy, Offerrum and Admitad.
Many companies have affiliate programs. For example, Lamoda pays a percentage of each purchase made by a client to a specialist at Admitad.
To increase sales in the online store and determine the most profitable method, it is recommended to launch and test several at once. Gradually, you will understand which option gives the best results.
Download a useful document on the topic:
Checklist: How to Achieve Your Goal