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Posted: Sun Dec 22, 2024 9:04 am
Digital Marketing landscape. See you there! Apple Uses Interactive Content To Leverage The New iPhone 14 Launch Campaign Erick Bernard Erick Bernard Sep 14, 22 | 3 min read ✓ Human crafted content Updated: September 14, 2022 apple interactive content Need content for your business? Find top writers on WriterAccess! Try for free Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. The company has always expressed itself with beautiful Marketing campaigns, not only by the messaging, colors and images, but with the whole offline and online experience.
Last September 7th, the California Based company hosted a big event to announce its email list france brand new iPhone 14 models, the Apple Watch 8, the second generation of the Airpods Pro and other products. To increase awareness and boost user experience, Apple launched an entire online interactive experience for each new device. You may know that interactive content is one of the most recent content formats and delivers amazing results by generating more engagement, making information more accessible and increasing the chances of conversions, so let’s see how Apple is doing it.
Apple’s interactive experience The interactive landing page is full of resources for the user to really engage with the content and, of course, learn everything about the devices presented. Let’s see these resources in detail below. Displaying Color Options: There is no need to open a new page or open new images to see all the options. By adding hidden images or cards to reveal, it is possible to encourage the user to discover new possibilities. On the iPhone page, just click on the color you want to see and then it changes.
Last September 7th, the California Based company hosted a big event to announce its email list france brand new iPhone 14 models, the Apple Watch 8, the second generation of the Airpods Pro and other products. To increase awareness and boost user experience, Apple launched an entire online interactive experience for each new device. You may know that interactive content is one of the most recent content formats and delivers amazing results by generating more engagement, making information more accessible and increasing the chances of conversions, so let’s see how Apple is doing it.
Apple’s interactive experience The interactive landing page is full of resources for the user to really engage with the content and, of course, learn everything about the devices presented. Let’s see these resources in detail below. Displaying Color Options: There is no need to open a new page or open new images to see all the options. By adding hidden images or cards to reveal, it is possible to encourage the user to discover new possibilities. On the iPhone page, just click on the color you want to see and then it changes.