Attitudinal data about interests, preferences, and beliefs
Firmographic data such as industry, company size, and revenue
3. Prioritize your prospects
Next, prioritize your prospects so you know who to reach out to first. qatar number for whatsapp Some elements to look at when prioritizing your prospects include:
Their fit with your ideal customer profile
The size of the opportunity
You might not have the exact numbers for all of these elements, but a good, informed estimate will go a long way.
4. Research prospects to personalize your outreach
One of the most important elements of any prospecting strategy is personalizing your outreach to each prospect. This helps you establish relationships and increases the likelihood of getting a response and eventually closing a deal.
To personalize your outreach, you’ll need to learn more about each prospect. There are many ways you can research prospects, including:
Exploring your prospects’ social media posts
Browsing their company websites, including their ‘about us’ pages and blog posts
Looking into the state of their industry and how the prospect compares to their competitors
If you’ve worked with similar companies in the past, reviewing the challenges those companies faced
In this stage, you want to offer value rather than sell right away. So, through your research, try to uncover your prospects’ most significant challenges and determine how your solution can help them overcome them.
5. Create outreach plans and connect with prospects
Now that you know more about your prospects, you can create brief but personalized outreach plans for each prospect and start reaching out.
You’ll need to decide on the channels you’ll use to connect with prospects, whether that’s phone, email, or another medium, as well as what to say and how to say it.
Check out these tips for successful initial outreach: