10. Utilize cross sales in PDP pages ft. Home Depot
Posted: Sun Dec 22, 2024 9:13 am
My personal favorite way to increase A telegram user database OV involves combining cart thresholds with cart contents to create dynamic incentives. We detail in our guide "Advanced Pop-Up Use Cases with Personalization" how to create these offers with Barilliance.
The key is to only present the offer to customer segments who are just shy of getting the deal. This maximizes both engagement and conversions.
9. Setup add to cart triggers ft. Target
Adding an item to a cart is one of the most effective triggers for customer lifecycle management.
Based on this customer action, brands can trigger several different types of campaigns, such as email my cart, personalized lifecycle campaigns or various types of discounts and replenishment offers.
However, from an average order value perspective, this is the perfect opportunity to engage shoppers with personalized offers that compliment the item that was just added. Below is an example of this tactic in action from Target.
Incorporating cross sales within your PDP pages is another way to increase AOV.
Above, Home Depot offers two distinct cross sales. The first is an installation service. This add-on provides convenience and speaks to a more affluent customer. The second is an insurance offer, which has a completely different value proposition and speaks to a different type of customer.
11. Offer product warranties ft. Wayfair
A similar example comes from Wayfair.
Above they use warranties as part of a product bundle. In this case, the offer would increase AOV by ~20%!
What is a good AOV?
A good AOV will depend on a number of factors, including
The key is to only present the offer to customer segments who are just shy of getting the deal. This maximizes both engagement and conversions.
9. Setup add to cart triggers ft. Target
Adding an item to a cart is one of the most effective triggers for customer lifecycle management.
Based on this customer action, brands can trigger several different types of campaigns, such as email my cart, personalized lifecycle campaigns or various types of discounts and replenishment offers.
However, from an average order value perspective, this is the perfect opportunity to engage shoppers with personalized offers that compliment the item that was just added. Below is an example of this tactic in action from Target.
Incorporating cross sales within your PDP pages is another way to increase AOV.
Above, Home Depot offers two distinct cross sales. The first is an installation service. This add-on provides convenience and speaks to a more affluent customer. The second is an insurance offer, which has a completely different value proposition and speaks to a different type of customer.
11. Offer product warranties ft. Wayfair
A similar example comes from Wayfair.
Above they use warranties as part of a product bundle. In this case, the offer would increase AOV by ~20%!
What is a good AOV?
A good AOV will depend on a number of factors, including