The benefits of using an omnichannel approach

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Sadly, many businesses aren’t harnessing the power of an omnichannel approach. In a recent survey, we asked 270 of our partners and clients ‘how would you classify your communication strategy?’ Only 15% of respondents told us their strategy was omnichannel, while 71% of respondents said their strategy was multichannel download free usa email database and 10% said they only used a single channel.

Omnichannel marketing helps you create a positive experience for the customer at every stage of the customer journey.

Omnichannel marketing strategies provide businesses and customers alike with a number of benefits. These include improving the user/customer experience, developing a cohesive brand strategy and identity, increasing revenue, and improving attribution data.

By uniting and combining the strengths of each communication channel, marketing teams can use omnichannel marketing to deliver a more effective brand message. On top of this, by ensuring that every channel is used within the marketing strategy, the marketing team can also make sure that they reach the target buyers at the right time and in the right place. This then increases the likelihood that they will convert into a lead.

Plus, omnichannel marketing allows for greater levels of personalisation. This is because omnichannel marketing utilises a customer’s perspectives and interests to ensure marketing messages are optimised and consistent.



Examples of using an omnichannel approach
To fully understand how omnichannel marketing experiences work and the benefits they can provide, let’s take a detailed look at two omnichannel approaches in action: Spotify and Disney.