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The Menu of Services covers the entire spectrum of digital marketing, but what should a specialist or agency focus on first? The answer is dictated by client requests, budget areas, and market trends. Google identifies five main areas that make up 80% of client priorities in modern marketing. By investing in these areas over the next year or two, you will be able to meet the current needs of the market.
Main directions:
Implementation of platform solutions. Creation of a technology stack for the client and collection of relevant data. This allows you to optimize marketing efforts and increase the effectiveness of campaigns.
First-party data integration. Accurately loading, processing, and disseminating customer data and then transferring it to activation tools like Google Ads. This enables more accurate targeting and personalization of advertising messages.
Predictive and advanced analytics: Customers increasinglyand automate processes based on their own data. This is especially true in Europe, where analytics help optimize investments and increase ROI.