Who is responsible for collecting the customer data?

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Following this, you need to identify the resources you have at your disposal. After all, to achieve your goals, you’ll need to make sure that you have enough time and employees dedicated whatsapp saudi arabia to getting and using your consumer insights. At this stage of the process, make sure that you ask yourself the following key questions:

How will you obtain customer data?
How will the data be cleansed?
Who will analyse the data?
Once you’ve decided on your resources, you then need to work out exactly how you’re going to collect your customer data. Again, this will be led by the resources you have available and the goals you’re looking to achieve. So, decide whether you’re:

Only looking at a specific audience
Only looking at existing customers
Using a survey or a focus group
Using an insight marketing tool to help you analyse greater quantities of data



Finally, you need to determine exactly how you’re going to use the data. By working this out before you start the process, you can make sure that your efforts are not going to waste. So, start to think about how you will use the data you have, including what departments, processes, strategies, and initiatives might be affected by the process and how they might utilise the information in the future.