Two Internal Project Partners Have

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Read More >share On Xshe Persevered With The Denim Team, Finding Examples Of What Other Companies Were Doing, Sketching Series Ideas, Showing How Processes Would Work, Researching Ways To Manage Photo Rights, Investigating Costs, And Detailing Ways To Justify The Investment.carved In Blue Launched In With Stories About The Latest Design Innovations In The Denim Industry, The Fabric’s Environmental Impact, And The People Who Work At Lenzing’s Mill, Brand, And Retail Partners.after More Than Posts (Three A Week For Several Years), Tricia And Her Silenced The Skeptics.

Reach And Impressions Have Increased Every Year, Including A % Increase email database india In Users And A % Increase In Sessions In The Blog’s Monthly Direct Email Earns A Click-through Rate Of % To %. The Content Is Shared With Industry Publications To Expand The Content’s Reach, And Carved In Blue Won Best Topic-specific Blog In This Year’s Content Marketing Awards.some Of The Results Even Surprised Tricia. “we Took It To A Level I Didn’t Think Was Possible. People Started Coming To Us With Story Ideas,” She Says.



Now That The Blog Is Running Smoothly, The Team Is Exploring Podcast Ideas And Expanding Into More Video, Including A Youtube Channel Called Blue Lenz Where They Highlight Best-of-denim Ideas.while The Blog Has Improved Relationships With Partners And Affected Business Development, That’s Not The Only Way To Value The Initiative.“you Need This Multiplier Effect In The Market,” Tricia Says. “it’s Not Only About What You Post Or What You Put In A Banner Ad. It’s Really What Other People Say. You Can’t Put A Price On The Fact That You Have Your Customers Speaking For You.