As Matthew Ryan shares,
Posted: Sun Dec 22, 2024 9:38 am
As we’ll see, establishing multiple channels as part of your own omnichannel retailing strategy will give you multiple ties to customers, allow you to gather more data on each client, and ultimately c russian phone number list reate personalized offers that increase order frequency and AOV.
How Starbucks Uses Omnichannel Retailing to Increase Repeat Purchases From New Channels
How do you capitlize on new customer relationships?
“We’re not in the business of creating digital relationships for digital relationship’s sake. They’re an enabler for us to communicate and talk to our customers.”
We’re not in the business of creating digital relationships for digital relationship’s sake. They’re an enabler for us to communicate and talk to our customers. - Matthew Ryan
Starbucks uses these newly acquired email addresses to drive retention and purchase frequency.
While a variety of offers and communications are sent, two stand out.
First, is a recurring flagship offer: Happy Hours.
In this email, Starbucks sends a discount offer on a specific product category (such as teas, seasonal drinks, or frappuccinos). The offer is limited, often expiring same day and only available during certain timeframes.
The goal is to drive digitally registered customers into stores during non-peak hours. Offers are geared toward premium products, serving as a gateway to more profitable skus.
Second, as alluded above, Starbucks views email as the first phase in their omnichannel retailing strategy. It is their first digital channel, not their last.
How Starbucks Uses Omnichannel Retailing to Increase Repeat Purchases From New Channels
How do you capitlize on new customer relationships?
“We’re not in the business of creating digital relationships for digital relationship’s sake. They’re an enabler for us to communicate and talk to our customers.”
We’re not in the business of creating digital relationships for digital relationship’s sake. They’re an enabler for us to communicate and talk to our customers. - Matthew Ryan
Starbucks uses these newly acquired email addresses to drive retention and purchase frequency.
While a variety of offers and communications are sent, two stand out.
First, is a recurring flagship offer: Happy Hours.
In this email, Starbucks sends a discount offer on a specific product category (such as teas, seasonal drinks, or frappuccinos). The offer is limited, often expiring same day and only available during certain timeframes.
The goal is to drive digitally registered customers into stores during non-peak hours. Offers are geared toward premium products, serving as a gateway to more profitable skus.
Second, as alluded above, Starbucks views email as the first phase in their omnichannel retailing strategy. It is their first digital channel, not their last.