Hellish reflexes
Large companies have a hard time picking up radical new technologies. According to the author, these companies often decide to buy popular or promising start-ups, after which they skillfully turn the fruitful start-up into a hell using business reflexes and bureaucracy. Large companies are usually too paralyzed to use the potential of the future. High time for a series of patterns and tips that will shake your company loose.
There is no magic formula. That should be said in advance. But over the years, Hinssen has looked behind the scenes at many large companies. He discovered 9 clear trends with which they prepare themselves for what is to come. I will briefly summarize a few of them:
Build a place where you let a team of new zealand whatsapp number specialists come up with and work out plans for the future. Preferably so remote that they hardly have any contact with the outside world. Let alone with colleagues who are busy with their daily work, the here and now (and even worse: the past!). This approach is not realistic. Suppose you were able to completely shut people off from the normal world, then there is a considerable risk lurking. They can become too isolated and drift away from the company values.
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However, locating your 'innovation lab' outside the walls of your company is, according to Hinssen, definitely worth investigating. He mentions Johnson & Johnson as a successful example. This producer of health products has deliberately placed its futurists in another city, away from the head office. This gives the team the opportunity to come up with groundbreaking innovations, without the inhibiting factors of everyday life.
Pattern 2. The Separate Entity
Disconnect the existing activity from the new one and create a division. On the one hand, your 'normal' company simply continues to exist. It continues to do the normal business, normal products and normal working methods. On the other hand, you create a new business unit that will fully commit itself to the new products and services that you want to develop. These two entities can easily be housed in the same building, but they are literally working on completely different assignments. So they do not get in each other's way.