Use keywords appropriately
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Use keywords appropriately
. This means:
Understand the specific keywords that potential clients usa phone list enter into search engines to find the legal services you provide
Keywords can help you stand out from your competitors, who are also trying to use keywords to help improve their search engine rankings.
Properly use keywords in content related to your law practice so that people visiting your website have no idea that you are implementing an SEO strategy.
This relies on conducting thorough keyword research. Once you’ve identified the keywords you want to target, you’ll need to incorporate them into several elements of your on-site SEO. These include the content itself, meta descriptions, and title tags.
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Quality content starts with writing website content that people want to read and that is truly useful to their situation . To optimize this content, we make sure it is well organized, easy to read, easy to navigate, and uses relevant keywords appropriately. So, what is quality content?
It should be: Topically relevant and related to your area of practice, such as personal injury, divorce litigation, business legal services, or criminal defense
It must be written based on the intent of your website visitor – what are they looking for when they come to your website?
It should help your company website stand out from the competition and provide a wealth of valuable information so that other websites will provide backlinks to it.
When you go to a website to solve your own problems, you want to read quality content. It's not legal marketing or sales talk, but information that helps people think, "You know, this is really helpful. I think I'm going to contact this attorney to help me. "
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Headings are a core element of effective attorney website page design. A web page without H1 and H2 is like a book without headings or chapters. The information is still useful, but it also takes more work to find what you need. These days, people scan web pages instead of reading them.
If your bounce rate is high (meaning people are entering your site but leaving quickly) and you lack a clear, readable format, this could be the problem.
The H1 is the title on your web page that readers will see at the top of the page . This is usually the largest text on the page. Your H1 should contain your main keyword in order to emphasize the purpose of the page with the Google algorithm.
However, there is one key point to remember. An H1 is not the same as a title tag . A title tag does not appear in the text of the page at all. An H1 does not appear in search results. The two function very differently. They can match, but even if they do, they are different page elements.
H2s are headings for subtopics on your page. They are larger and more prominent than the body text on the page, but smaller than H1s. H2s organize your content into easy-to-understand sections with a clear purpose. Your H2s help your readers scan the page to get to the most important information that answers their questions.
You can place secondary and supporting keywords into the H2 to improve Google’s understanding of the content of your page and improve your ranking . Organizing your content with headings also enables you to implement elements like a table of contents, which will further improve the user experience.
Keep in mind that your page content should not be so crowded with keywords that it is difficult for anyone to read and benefit from when they enter your website. When creating titles, make sure you focus on answering questions, detailing the information your potential customers need, and helping them navigate the page.