If you’re blogging for business (you want to somehow earn from your content mexico phone number search efforts), an early lack of focus will set you up for a much longer, more difficult journey to monetization. Here are the biggest challenges you’ll face:
Inconsistent audience: If your readers don’t know what to expect, they might not return.
Harder to build a brand: A clear focus gives you a strong foundation for your brand (or personal brand).
Less trust: Consistency builds trust, and trust is the greatest currency for any creator.
That said, there are always exceptions to the rule, but you’ll probably need to come from a very particular set of circumstances.
When Can You Blog About Anything & Everything? Exceptions to the Rule
Of course, all rules have exceptions. I know plenty of successful blogs that cover a wide variety of topics, but they’re increasingly rare today.
Cup of Jo, by lifestyle blogger, Joanna Goddard, is one shining counter example to this rule. She’s long written about her wide ranging interests from fashion to style, design, food, travel, relationships, parenting, and everything in-between.
Lifestyle Blogger Example (Blogging About Anything Counterpoint)
But Joanna’s success in blogging about everything that interests her, comes down to a few unique factors:
Timing: Joanna started her blog in 2007, during what I like to call the first wave of blogging. She’s been doing her thing for almost 20 years.