If your potential customers might be offended or annoyed

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For example, maybe you have an upgraded version of a product that a customer has put in their cart. Suggest that product as an alternative because of X, Y, and Z extra features. Use humor in abandoned cart emails if appropriate Some brands build their reputations on humor and a lighthearted approach to marketing. Others are more serious and tend to leave humor out of the equation. Only you can make this decision.

Often, you have to consider your philippines number customers. by your humor, resist the urge to be funny. However, if you think you can make people laugh, go ahead and unleash your inner comedian. Send your first cart abandonment email as soon as possible after a customer abandons their cart Timing is important when it comes to abandonment cart emails. If it takes too long, your prospect may have already purchased the product from another vendor or decided not to buy it altogether.



Ideally, you don't want to go more than 24 hours , especially if your prospect abandons their cart, and , especially if you send an email. You watch and capture that person and they can go to the contest or think of more arguments against buying. You may also like: 17 Great Welcome Email Examples to Inspire Your Marketing Campaigns Email Marketing Opt-In: 13 Best Practices for Better Results Use a series of automated emails to increase shopping cart recovery chances Email drip campaigns work well in eCommerce marketing.