By segmenting your customers
Posted: Sun Dec 22, 2024 10:06 am
Click-through-rate: The measure of how many people who view a social post then click through to take some form of action, such as purchasing a product
Email
Email marketing is a great way of staying in touch with your audience in a personalised way. It can also help you promote your campaign in an affordable manner. If you’ve used australia contact data email marketing for your campaign, then make sure you analyse all the following metrics:
Conversion rate: The percentage of email recipients who clicked on a link within an email and completed your desired action
Click-through-rate: The percentage of your recipients who clicked on one or more of the links within your email
Overall ROI: The overall return on investment for your email campaign (total revenue divided by total spend)
Open rate: This is the percentage of email recipients who opened your email. This can show you how well you optimised your subject lines
Direct mail
Direct mail is a fantastic way to reach your audience, grab their attention, and connect with them on a personal level. If you’re marketing using direct mail alongside a digital marketing campaign, then make sure that you’re assessing these metrics.
Email marketing is a great way of staying in touch with your audience in a personalised way. It can also help you promote your campaign in an affordable manner. If you’ve used australia contact data email marketing for your campaign, then make sure you analyse all the following metrics:
Conversion rate: The percentage of email recipients who clicked on a link within an email and completed your desired action
Click-through-rate: The percentage of your recipients who clicked on one or more of the links within your email
Overall ROI: The overall return on investment for your email campaign (total revenue divided by total spend)
Open rate: This is the percentage of email recipients who opened your email. This can show you how well you optimised your subject lines
Direct mail
Direct mail is a fantastic way to reach your audience, grab their attention, and connect with them on a personal level. If you’re marketing using direct mail alongside a digital marketing campaign, then make sure that you’re assessing these metrics.