Planning strategic digital marketing actions

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In the field of digital marketing, knowing where our target market is , how they consume, what platforms and channels they use, at what times and for how long are aspects that will help us learn more about their online behavior. This will help us understand the most specific features of the target market, which will allow us to direct our efforts in a personalized way to users.

Planning strategic digital marketing korean number whatsapp actions
As we mentioned, knowing each and every one of the characteristics of your target market for real estate developments will give you the benefit of forming a comprehensive strategy in all aspects. From the voice and tone of your brand, the media and different channels to use, the objectives for the advertising schedule and their segmentation, media plan, graphic and design materials, among others.



To show you the importance of defining the target market for real estate developments, our Commercial Director, Damian Garza, shares the following example:

“If we talk about the needs of a real estate client, they are looking to sell, and we cannot do paid campaigns with an investment in the media without knowing who has the purchasing power, interest, and if it fits with what the real estate development can offer.