Pardot’s August 19’ Release: New Features to Know About
Posted: Sun Dec 22, 2024 10:10 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features to better our marketing activity and I, for one, am excited!
There is a strong selection of 8 features that number cambodia will be live as of August 2019 to enhance user experience and to improve Pardot for all involved.
Having worked with Pardot for some time now, I am here with a fresh perspective and a mission.
A mission to help you understand, in simplified form, what these new Pardot features are, why they are relevant and how they are useful to you.
Below is a list of links to all the features you should expect to see as of August 2019.
8 Pardot Features Released August 2019
Get Better-Targeted Vanity URLs with Multiple Tracker Domain Support
Streamline How You Personalize Content with Handlebars Merge Language
Let Prospects Opt Back In with an Automated Resubscribe Email
Define Engagement Studio Rules with Multiple Conditions
Get More Insight from Engagement History
Update Large Prospect Datasets More Easily with the Pardot Import API
Track Recorded Webinars with the GoToWebinar Connector
Identify Steps Quickly on Engagement Studio Canvas
So let’s break this down one by one, what considerations should you take and what do these releases really mean for you?
Get Better-Targeted Vanity URLs with Multiple Tracker Domain Support
In a nutshell, it is now possible to segment multiple vanity URLs by brand, products, promotions, and geographies allowing you to focus on campaigns or target groups. This also allows you to choose the best URL for your marketing assets.
This is a great feature for managing brand identity, running multiple domains from one account and domain tracking.
If you work at a company that has multiple different business lines, products or sectors, you can track all prospect activity in one simple Pardot implementation.
The cool thing is that you will be able to view your main domain alongside being able to view, publish and track each of your other domains separately.
This feature is relevant for all businesses, no matter of scale. Therefore Salesforce has made it accessible to all Pardot editions.
To implement Multiple Tracker Domain Support you will need to be a Pardot Admin, add a tracker domain to your Pardot account and validate. Users can then choose to use these on Landing Pages, Forms, Custom Redirects, Files and Email Preference Centres.
Ever heard of having everything you need under one roof? Yes, that!
Here is some useful content to read up on to better understand the benefits of this feature from the ground up, it is a good idea to understand Vanity URL’s and Tracker Domains as a whole before implementing the above.
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features to better our marketing activity and I, for one, am excited!
There is a strong selection of 8 features that number cambodia will be live as of August 2019 to enhance user experience and to improve Pardot for all involved.
Having worked with Pardot for some time now, I am here with a fresh perspective and a mission.
A mission to help you understand, in simplified form, what these new Pardot features are, why they are relevant and how they are useful to you.
Below is a list of links to all the features you should expect to see as of August 2019.
8 Pardot Features Released August 2019
Get Better-Targeted Vanity URLs with Multiple Tracker Domain Support
Streamline How You Personalize Content with Handlebars Merge Language
Let Prospects Opt Back In with an Automated Resubscribe Email
Define Engagement Studio Rules with Multiple Conditions
Get More Insight from Engagement History
Update Large Prospect Datasets More Easily with the Pardot Import API
Track Recorded Webinars with the GoToWebinar Connector
Identify Steps Quickly on Engagement Studio Canvas
So let’s break this down one by one, what considerations should you take and what do these releases really mean for you?
Get Better-Targeted Vanity URLs with Multiple Tracker Domain Support
In a nutshell, it is now possible to segment multiple vanity URLs by brand, products, promotions, and geographies allowing you to focus on campaigns or target groups. This also allows you to choose the best URL for your marketing assets.
This is a great feature for managing brand identity, running multiple domains from one account and domain tracking.
If you work at a company that has multiple different business lines, products or sectors, you can track all prospect activity in one simple Pardot implementation.
The cool thing is that you will be able to view your main domain alongside being able to view, publish and track each of your other domains separately.
This feature is relevant for all businesses, no matter of scale. Therefore Salesforce has made it accessible to all Pardot editions.
To implement Multiple Tracker Domain Support you will need to be a Pardot Admin, add a tracker domain to your Pardot account and validate. Users can then choose to use these on Landing Pages, Forms, Custom Redirects, Files and Email Preference Centres.
Ever heard of having everything you need under one roof? Yes, that!
Here is some useful content to read up on to better understand the benefits of this feature from the ground up, it is a good idea to understand Vanity URL’s and Tracker Domains as a whole before implementing the above.