This includes messages about discounts, flash sales, and promotions. However, to send a promotional SMS, a business needs the recipient’s express written consent. This is because there are regulations in place to whatsapp philippines protect consumers from unwanted promotional messages. Companies that send promotional messages must comply with the requirements of various governments and carriers. As a sender, you must understand the regulations that apply to you in order to avoid any delivery issues.
For example, some carriers filter out fraudulent messages, spam, or other unwanted messages. In addition, regulators may impose fines or penalties on companies that do not comply with the appropriate regulations. The main US regulations that businesses need to know are: Senders must collect consent before sending SMS messages to recipients. U.S. senders should follow the Cellular Telecommunications Industry Association 's voluntary best practices , including: Obtain a customer's express consent to receive transactional messages Obtain a customer's express written consent to receive promotional messages Give consumers the ability to revoke their consent Senders must provide recipients with the opportunity to unsubscribe with clear instructions and honor unsubscribes.
In the United States, this requires adherence to the Telephone Consumer Protection Act (TCPA) . In addition, the TCPA requires senders to disclose the terms of the company’s marketing communications, including: The purpose of the messages Frequency of messages Applicable data rates Instructions for requesting help (e.g., “reply HELP for help”) Local 10-digit telephone numbers used to send SMS messages must be registered with A2P 10DLC messaging .