This is the common characteristic of skills and actions: brand content has to be truly useful to the user, provide value, and this has to go beyond the cliché.
How you do this will depend on the type of business.
It must be sought taking into account two basic ingredients: usefulness to the user and creativity.
The goal is to find a way to build your brand's reputation in this new space without trying to sell a product.
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Here are some possible ways to focus your skill or action :
Make it easy for people to buy your products or book your services
For example, if you own a restaurant, you can create a skill or action that allows people to reserve a table or order food delivery using only their voice.
Provide information about your business
You can use skills or actions to answer questions about the ser philippines phone code vices you provide or the offers and promotions you make.
Educate users about the features or utilities of your product
The Central Lechera Asturiana and Thermomix brands offer cooking recipe skills.
Allow your customers to access your service via voice
With an action or a Skill you can connect your offer with the user's needs.
There are countless examples of this case, such as radio stations and also other types of content services.
For example, the recipe blog “Directo al Paladar” allows you to access its page without using your hands, simply by saying “Alexa, open Directo al Paladar.”
This Skill has been developed by Nestlé Cocina.
Allow them to review account details they have with your brand
Such as your history or transactions made.
Entertain users or give them the ability to play games using only their voice
There are so many!
For example, Penguin Random House Grupo Editorial has created a free skill that reads up to two stories a day to children.
And there are plenty of games of all kinds, both on Google and Amazon: even rock, paper, scissors!