Pardot Connected Campaigns
Posted: Sun Dec 22, 2024 10:19 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Pardot campaigns and Salesforce campaigns are different things. Wait, what?
Yes, confusing. But not any more! Pardot phone line in cambodia Connected Campaigns correct something that should always have been, as it aligns Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems.
The gist of this, is that Salesforce becomes the new place for you to create all of your marketing and sales campaigns. It means Campaigns, as an object, becomes read-only in Pardot but you'll still be able to choose what folder it's saved in, tag it as you need to and assign prospects.
Benefits of Pardot Connected Campaigns:
Campaign alignment: 1-1 relationship between Pardot & Salesforce campaigns
Enables campaign influence reporting & attribute revenue to different marketing campaigns with custom models
View engagement history metrics in Salesforce records
Seamless reporting between Pardot & Salesforce and is a step toward the single-cloud approach
No duplicated efforts when creating campaigns
Capability to track all touches across the customer journey
Rich reporting in B2B Marketing Analytics
Attribute revenue to all of your efforts!
Connected Campaigns enable B2B Marketing Analytics
Pardot campaigns and Salesforce campaigns are different things. Wait, what?
Yes, confusing. But not any more! Pardot phone line in cambodia Connected Campaigns correct something that should always have been, as it aligns Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems.
The gist of this, is that Salesforce becomes the new place for you to create all of your marketing and sales campaigns. It means Campaigns, as an object, becomes read-only in Pardot but you'll still be able to choose what folder it's saved in, tag it as you need to and assign prospects.
Benefits of Pardot Connected Campaigns:
Campaign alignment: 1-1 relationship between Pardot & Salesforce campaigns
Enables campaign influence reporting & attribute revenue to different marketing campaigns with custom models
View engagement history metrics in Salesforce records
Seamless reporting between Pardot & Salesforce and is a step toward the single-cloud approach
No duplicated efforts when creating campaigns
Capability to track all touches across the customer journey
Rich reporting in B2B Marketing Analytics
Attribute revenue to all of your efforts!
Connected Campaigns enable B2B Marketing Analytics