Are there duplicate or overlapping pages?
Posted: Sun Dec 22, 2024 10:22 am
Create secondary keyword clusters
You don’t need your entire website or entire landing page to focus on just one keyword. It should include secondary keywords. For each primary keyword, make a list of variant keywords and secondary keywords that support the primary keyword.
For example, if your primary keyword is "Shenzhen divorce lawyer", your thailand whatsapp number variant keywords may include keywords such as "divorce lawyers in Shenzhen" and "divorce lawyers serving Shenzhen". Your secondary keywords may include phrases such as "Shenzhen divorce court" or "apply for divorce in Shenzhen".
Outline your website pages
Create an outline of your site's hub pages and their corresponding spoke pages. Assign each page a primary keyword, its keyword variations, and secondary keywords. Then, use the primary keyword to create page titles, headers, meta descriptions, and other elements that support SEO and good legal marketing.
Optimize your pages
After you create your map, check for any inefficiencies. Here are some of the main ones:
Are there missing pages or unused keywords?
Are there irrelevant or useless pages on your website?
You can also use maps to improve your overall structure.
Are there opportunities for internal linking between pages?
Is there any technical problem when Google crawls your website? You can use Google Search Console to check if your website is indexed correctly; Baidu generally uses Baidu Webmaster Tools, and Bing.com uses Bing Webmasters tools to investigate whether there are crawling problems on the website.
Regular updates
You’re doing a ton of work to get all of this right, but what you may not know is that you may need to update specific keywords or secondary keywords over time, as your keyword research tool suggests.
Review it at least once a year. You should also check your site for duplicate and overlapping pages as you add more content and pages to your site. Make sure your content is both current and accurate, as this will help it stay relevant.
Laws change frequently. While you may have always been an immigration lawyer, over time people may start searching for new laws regarding immigration. You need to make sure your data is up to date. Regular audits can help you identify areas of concern.
How to Avoid Keyword Conflicts on Lawyers' Websites
Conflict occurs when two or more pages on the same attorney website compete for the same keyword. For example, if you have a page titled "Shenzhen divorce lawyer" and another page titled "Shenzhen divorce lawyer", then the two pages are competing against each other because the content is likely too similar. There is no benefit in trying to outdo yourself in one page. This will reduce the effectiveness of both pages.
Law Firm SEO: How to Avoid Keyword Weighting Conflicts with Keyword Mapping
You don’t need your entire website or entire landing page to focus on just one keyword. It should include secondary keywords. For each primary keyword, make a list of variant keywords and secondary keywords that support the primary keyword.
For example, if your primary keyword is "Shenzhen divorce lawyer", your thailand whatsapp number variant keywords may include keywords such as "divorce lawyers in Shenzhen" and "divorce lawyers serving Shenzhen". Your secondary keywords may include phrases such as "Shenzhen divorce court" or "apply for divorce in Shenzhen".
Outline your website pages
Create an outline of your site's hub pages and their corresponding spoke pages. Assign each page a primary keyword, its keyword variations, and secondary keywords. Then, use the primary keyword to create page titles, headers, meta descriptions, and other elements that support SEO and good legal marketing.
Optimize your pages
After you create your map, check for any inefficiencies. Here are some of the main ones:
Are there missing pages or unused keywords?
Are there irrelevant or useless pages on your website?
You can also use maps to improve your overall structure.
Are there opportunities for internal linking between pages?
Is there any technical problem when Google crawls your website? You can use Google Search Console to check if your website is indexed correctly; Baidu generally uses Baidu Webmaster Tools, and Bing.com uses Bing Webmasters tools to investigate whether there are crawling problems on the website.
Regular updates
You’re doing a ton of work to get all of this right, but what you may not know is that you may need to update specific keywords or secondary keywords over time, as your keyword research tool suggests.
Review it at least once a year. You should also check your site for duplicate and overlapping pages as you add more content and pages to your site. Make sure your content is both current and accurate, as this will help it stay relevant.
Laws change frequently. While you may have always been an immigration lawyer, over time people may start searching for new laws regarding immigration. You need to make sure your data is up to date. Regular audits can help you identify areas of concern.
How to Avoid Keyword Conflicts on Lawyers' Websites
Conflict occurs when two or more pages on the same attorney website compete for the same keyword. For example, if you have a page titled "Shenzhen divorce lawyer" and another page titled "Shenzhen divorce lawyer", then the two pages are competing against each other because the content is likely too similar. There is no benefit in trying to outdo yourself in one page. This will reduce the effectiveness of both pages.
Law Firm SEO: How to Avoid Keyword Weighting Conflicts with Keyword Mapping