8.- Be a reference in the sector
Posted: Sun Dec 22, 2024 10:25 am
A brand community will help us position ourselves, be leaders in our sector and thus differentiate ourselves from our competition.
This differential value will be a competitive advantage that will help consolidate us as a brand, achieve satisfied customers and influence sales processes.
9.- Attract traffic to our website
With a content strategy within the community we can also attract qualified traffic to our website.
10.- Gain trust
This is a great way to create a strong bond between brand and consumer.
Not only because of the feeling of belonging, but also because it is a reference point with which they become familiar.
Brand loyalty from those who are part of our environment is important and helps to build trust among those who are our clients or potential clients.
This confidence will help us sell without seeming like we are really selling, that is, it will be shown away from aggressive sales techniques.
We have the possibility of creating our own recommendation network with users who will become ambassadors of our brand.
How to create a brand community?
If you decide to go for one and take advantage of all the benefits that this Social Media Marketing strategy can bring to your company, but you don't know where to start, here I explain the actions you should take step by step:
Steps to create a brand community
1.- Analysis of the situation
Before creating a brand community, the first step is to collect data on what your brand represents, what your differential value is, what it offers, what it doesn't represent you...
Knowing where we are starting from will be essential to be able to create it. [community-related src="https://es.semrush.com/blog/analisis-da ... trategico/"]
At this point it will be interesting to carry out a SWOT (internal and external analysis), which will help us to have a diagnosis of our situation.
With this analysis of our weaknesses, strengths, threats and opportunities we can identify the current situation of our company and our competition.
This internal and external analysis will also help us to better define the digital marketing strategy that we can implement.
For example, if in this analysis we identify that our competition does not have an online platform and our company has a budget and a team of professionals with experience in managing and promoting this type of community, deciding to implement it may be an interesting option to consider.
With a thorough analysis of the situation, it will be easier to identify the possibility of implementing this type of platform.
On the other hand, if we identify that different factors may hinder its implementation, for example: lack of professionals to manage and energize the community, lack of budget, etc., then we can make the decision philippines code number mobile not to implement it.
But to reach this conclusion, it is first necessary to make this diagnosis.
2.- Objectives
We have to define very well why we are going to create it, what our objectives are.
It will be important to clearly identify the objectives and, based on them, implement the necessary revitalization strategy.
If, for example, we define that one of our objectives is to "increase engagement with our audience by a percentage", we will have to implement certain actions that help us achieve this set objective.
To achieve this specific objective, we can organize contests, reward the most active users or hold a raffle to encourage participation.
These types of concrete actions will help us increase the "engagement" of the platform's users.
If, on the other hand, the specific objective we define is to increase traffic to the website, the actions we have to implement will be aimed at bringing the public closer to our page.
Therefore, we need to be clear about what we want to achieve and, in this way, we can put into practice the actions that will help us achieve these objectives.
3.- Identify the buyer persona
It will be necessary to know our ideal client well; in fact, the better we know them, the easier it will be to get our marketing strategy right.
It is advisable to create a profile of our buyer persona that helps us understand all their characteristics and situation (employment status, educational level, gender, number of children, interests, personality, digital identity, problems, etc.).
This differential value will be a competitive advantage that will help consolidate us as a brand, achieve satisfied customers and influence sales processes.
9.- Attract traffic to our website
With a content strategy within the community we can also attract qualified traffic to our website.
10.- Gain trust
This is a great way to create a strong bond between brand and consumer.
Not only because of the feeling of belonging, but also because it is a reference point with which they become familiar.
Brand loyalty from those who are part of our environment is important and helps to build trust among those who are our clients or potential clients.
This confidence will help us sell without seeming like we are really selling, that is, it will be shown away from aggressive sales techniques.
We have the possibility of creating our own recommendation network with users who will become ambassadors of our brand.
How to create a brand community?
If you decide to go for one and take advantage of all the benefits that this Social Media Marketing strategy can bring to your company, but you don't know where to start, here I explain the actions you should take step by step:
Steps to create a brand community
1.- Analysis of the situation
Before creating a brand community, the first step is to collect data on what your brand represents, what your differential value is, what it offers, what it doesn't represent you...
Knowing where we are starting from will be essential to be able to create it. [community-related src="https://es.semrush.com/blog/analisis-da ... trategico/"]
At this point it will be interesting to carry out a SWOT (internal and external analysis), which will help us to have a diagnosis of our situation.
With this analysis of our weaknesses, strengths, threats and opportunities we can identify the current situation of our company and our competition.
This internal and external analysis will also help us to better define the digital marketing strategy that we can implement.
For example, if in this analysis we identify that our competition does not have an online platform and our company has a budget and a team of professionals with experience in managing and promoting this type of community, deciding to implement it may be an interesting option to consider.
With a thorough analysis of the situation, it will be easier to identify the possibility of implementing this type of platform.
On the other hand, if we identify that different factors may hinder its implementation, for example: lack of professionals to manage and energize the community, lack of budget, etc., then we can make the decision philippines code number mobile not to implement it.
But to reach this conclusion, it is first necessary to make this diagnosis.
2.- Objectives
We have to define very well why we are going to create it, what our objectives are.
It will be important to clearly identify the objectives and, based on them, implement the necessary revitalization strategy.
If, for example, we define that one of our objectives is to "increase engagement with our audience by a percentage", we will have to implement certain actions that help us achieve this set objective.
To achieve this specific objective, we can organize contests, reward the most active users or hold a raffle to encourage participation.
These types of concrete actions will help us increase the "engagement" of the platform's users.
If, on the other hand, the specific objective we define is to increase traffic to the website, the actions we have to implement will be aimed at bringing the public closer to our page.
Therefore, we need to be clear about what we want to achieve and, in this way, we can put into practice the actions that will help us achieve these objectives.
3.- Identify the buyer persona
It will be necessary to know our ideal client well; in fact, the better we know them, the easier it will be to get our marketing strategy right.
It is advisable to create a profile of our buyer persona that helps us understand all their characteristics and situation (employment status, educational level, gender, number of children, interests, personality, digital identity, problems, etc.).