Why have an HTML sitemap?
Posted: Sun Feb 02, 2025 3:17 am
Having enough data and being able to understand what the statistics are saying are two different things. You can trust your intuition, but professional content analysis requires the right tools, techniques, and models that will allow you to spot meaningful patterns and seize opportunities that arise.
Here are the analysis tools our experts recommend using:
Google Search Console provides useful keyword data and helps you understand what people are searching for and which headlines give your content an emotional hook that will resonate with your target audience.
Hotjar helps you understand how users move around your site, visualize their behavior, and show you what's causing them to drop off.
Google Analytics shows how people behave on your site and where they click once they get there.
ImpactHero breaks down all existing site content by funnel stages, detects high and low-performing elements and formats, and provides actionable insights to promote content across multiple channels belgium telegram number database and improve its performance.
While you can use the performance data available through Google and other tools in many ways, you will always have a solution that allows you to automatically collect and analyze the information, return metrics, and provide content marketing-specific recommendations.
To conclude
Google Analytics doesn't show us the information right away. You have to dig to find it, right?
Andy Crestodina, Co-Founder and CMO of Orbit Media Studios (@crestodina)
As you can see, the pandemic has changed the way brands build their content marketing strategies and measure their results. This has increased the need for advanced content analytics that can continuously track, analyze, and optimize the performance of your content by funnel stage.
To understand your customers and their needs, you need to focus on the overall buyer’s journey and design content for each stage and touchpoint. Leveraging a data-driven approach to optimizing your content funnel is key to success in 2021 and beyond.
Here are the analysis tools our experts recommend using:
Google Search Console provides useful keyword data and helps you understand what people are searching for and which headlines give your content an emotional hook that will resonate with your target audience.
Hotjar helps you understand how users move around your site, visualize their behavior, and show you what's causing them to drop off.
Google Analytics shows how people behave on your site and where they click once they get there.
ImpactHero breaks down all existing site content by funnel stages, detects high and low-performing elements and formats, and provides actionable insights to promote content across multiple channels belgium telegram number database and improve its performance.
While you can use the performance data available through Google and other tools in many ways, you will always have a solution that allows you to automatically collect and analyze the information, return metrics, and provide content marketing-specific recommendations.
To conclude
Google Analytics doesn't show us the information right away. You have to dig to find it, right?
Andy Crestodina, Co-Founder and CMO of Orbit Media Studios (@crestodina)
As you can see, the pandemic has changed the way brands build their content marketing strategies and measure their results. This has increased the need for advanced content analytics that can continuously track, analyze, and optimize the performance of your content by funnel stage.
To understand your customers and their needs, you need to focus on the overall buyer’s journey and design content for each stage and touchpoint. Leveraging a data-driven approach to optimizing your content funnel is key to success in 2021 and beyond.