The most important of them all: the headline and the photo have to be attractive enough to trigger a torrent of clicks and likes.
To track content on Facebook that can be useful for your digital content strategy, you need to do market research to see who your competition really is and also detect which pages share elements that are of interest to your followers or potential customers.
That is to say, on the one hand it is important to detect which brands are really competing for your business to see what they do that you don't do.
And, on the other hand, you should study the 'likes' of their community if you detect that there are users behind them with tastes that interest you as a brand.
As in any business, to know how to achieve success, russian virtual mobile number you have to know what your competition is doing at all times and, above all, improve it to obtain better results.
In the successive changes that both the web version and the Facebook app have undergone, the social network has sometimes revealed its own trending topics, that is, the hottest topics that are generating the most reactions at a given time.
Although this option is not currently visible, it is possible to conduct studies through its search engine with both words and hashtags.
This way, you can narrow down the topics that interest you and compare.
And when you share them on your own Facebook profile, remember all the tips and rules that Zuckerberg's network maintains, since, in this way, you will be able to reach more and more people.
Twitter: The best way to get inspired with 140 characters
Spain is one of the most active countries on Twitter.
Fortunately for many content editors, the latest changes to this network have served to allow more information to fit into each tweet, excluding links and photographs.
As with Facebook, the first thing to do is to start following and closely observing all those companies that are our direct competitors or those profiles that share information of interest to our audience.
Unlike Facebook, Twitter's trending topics provide a real-time thermometer of the topics that are generating opinions or interest at a given moment.