Renew and increase the number of subscribers
Posted: Sun Feb 02, 2025 4:09 am
This is a reference data, allowing to evaluate the effectiveness of the campaign carried out. In France, the average click rate of an emailing campaign was 5.22% in 2020.
The reactivity rate
To calculate the response rate, the formula is: (number of clicks on a link ÷ number of opened emails) x 100.
A low result indicates that the content offered lacks namibia telegram number database relevance and that the chosen CTAs are not engaging enough.
The conversion rate
To calculate the conversion rate, the formula is: (number of contacts who took the expected action ÷ number of emails sent) x 100.
This is a key indicator to identify whether the campaign objectives have been achieved.
The churn rate
To calculate the unsubscribe rate, the formula is: (number of unsubscribes ÷ number of emails sent) x 100.
This data provides information on how subscribers perceive the newsletter received.
The reporting rate
To calculate it, the formula is: (number of spam reports ÷ number of emails sent) x 100.
A high reporting rate may, for example, reveal that the unsubscribe link in the newsletter is not sufficiently visible.
By keeping a watchful eye on these 7 key KPIs, it is possible to improve the effectiveness of the email campaigns carried out and thus create a newsletter with lasting success.
The reactivity rate
To calculate the response rate, the formula is: (number of clicks on a link ÷ number of opened emails) x 100.
A low result indicates that the content offered lacks namibia telegram number database relevance and that the chosen CTAs are not engaging enough.
The conversion rate
To calculate the conversion rate, the formula is: (number of contacts who took the expected action ÷ number of emails sent) x 100.
This is a key indicator to identify whether the campaign objectives have been achieved.
The churn rate
To calculate the unsubscribe rate, the formula is: (number of unsubscribes ÷ number of emails sent) x 100.
This data provides information on how subscribers perceive the newsletter received.
The reporting rate
To calculate it, the formula is: (number of spam reports ÷ number of emails sent) x 100.
A high reporting rate may, for example, reveal that the unsubscribe link in the newsletter is not sufficiently visible.
By keeping a watchful eye on these 7 key KPIs, it is possible to improve the effectiveness of the email campaigns carried out and thus create a newsletter with lasting success.