Bounce – soft bounce and hard bounce–
Posted: Sun Dec 22, 2024 10:42 am
This is the reason Email Deliverability is the first step that decides how successful an email campaign would be much before the content, design, layout or even the offer or discount.
There are various factors that can be considered important which can impact email deliverability but according to me mentioned are 4 Major factors that impact deliverability.
A bounce happens when an incoming email ismailing address example philippines rejected by the server which is further classified into the soft bounce and hard bounce, bounce only happens at a server level.
Soft bounce – Is an issue with a lesser impact to the sender since this type of bounce can happen when the mail size is big or when the recipient’s mailbox is full or there is some issue with the Server (which happens in a rare case). In such cases, the sender- SMTP (Simple mail transfer protocol) tries 3 times before giving up and finally displays a message unable to deliver the message.
Hard Bounce is a serious issue which happens if the sender is trying to send the mail to a wrong address, wrong domain name. This is a serious issue since SMTP doesn’t even try again to deliver such kind of emails.
Reputation Check–
Once the mail is cleared by the SMTP server of the recipient. Next is even the ISP’s judge the emails on various parameters before delivering it to the inbox. Few notable checkpoints are mentioned below
Track record of IP addresses for sending high volume emails.
Spam complaints – How many subscribers have marked the emails as spam.
Blacklist history – How many times the emails get bounced. Since most of the email marketers use dynamic IP address, is the IP address has been a part of a blacklist previously.
Unsubscribed list – Number of subscriber’s unsubscribing from the emails.
Spam traps – Many marketers use this concept, emails which are not actively used but just actively monitored.
Email analytics – IP addresses are also judged not only by the volume of the emails that are circulated or delivered in the email boxes but also judged on the responses. Which means how many recipients have bothered to open the mail, how many of them have responded to the mail etc.
There are various factors that can be considered important which can impact email deliverability but according to me mentioned are 4 Major factors that impact deliverability.
A bounce happens when an incoming email ismailing address example philippines rejected by the server which is further classified into the soft bounce and hard bounce, bounce only happens at a server level.
Soft bounce – Is an issue with a lesser impact to the sender since this type of bounce can happen when the mail size is big or when the recipient’s mailbox is full or there is some issue with the Server (which happens in a rare case). In such cases, the sender- SMTP (Simple mail transfer protocol) tries 3 times before giving up and finally displays a message unable to deliver the message.
Hard Bounce is a serious issue which happens if the sender is trying to send the mail to a wrong address, wrong domain name. This is a serious issue since SMTP doesn’t even try again to deliver such kind of emails.
Reputation Check–
Once the mail is cleared by the SMTP server of the recipient. Next is even the ISP’s judge the emails on various parameters before delivering it to the inbox. Few notable checkpoints are mentioned below
Track record of IP addresses for sending high volume emails.
Spam complaints – How many subscribers have marked the emails as spam.
Blacklist history – How many times the emails get bounced. Since most of the email marketers use dynamic IP address, is the IP address has been a part of a blacklist previously.
Unsubscribed list – Number of subscriber’s unsubscribing from the emails.
Spam traps – Many marketers use this concept, emails which are not actively used but just actively monitored.
Email analytics – IP addresses are also judged not only by the volume of the emails that are circulated or delivered in the email boxes but also judged on the responses. Which means how many recipients have bothered to open the mail, how many of them have responded to the mail etc.