Chatbot for e-commerce: why you need to have one!
Posted: Mon Dec 23, 2024 4:04 am
Chatbots are used by many e-commerce companies to optimize customer service, whether to answer questions, provide schedules, schedule appointments, and more. They are software programs that automate processes, reduce costs, and increase sales.
The best customer service platforms, such as Maxbot , offer complete features for your company's segment. If you want to know more about this topic, continue reading below.
What is a chatbot?
A chatbot is a software developed to communicate with users in an automated way. It can be configured to serve several customers at once, automatically, with standardized messages.
With the change in consumer behavior, customer service via WhatsApp, social media and automated emails has been increasing and facilitating the stages of the customer's purchasing journey. Therefore, to keep up with market consumption demands, investing in a chatbot platform is a must.
What does a chatbot need to have?
An automated service platform needs to be complete, allowing you to send multiple messages at once. In addition, you can configure proactive messages, service hours messages, smart billing, and more.
The chatbot needs to serve e-commerces architects email list in your segment to meet the needs of your store. It helps organize customer service, create protocols, implement departments, provide ease of use and support.
Also check out: WhatsApp Automation: What and how to do it to save time
How do chatbots for e-commerce work?
You need to use the platform and configure customer service messages for different situations, depending on the language used by your brand. This way, when a customer sends a message, the chatbot sends appropriate answers to the question.
If the platform uses artificial intelligence (AI), the robots can collect information from customer service to learn using machine learning. This way, it is possible to answer questions about products, inform delivery times, and offer discount coupons and promotions, without the need for constant configuration.
Benefits of chatbot for e-commerce
For e-commerce, the use of a chatbot has several advantages, such as:
1. Shorter service time
With automated service, it is possible to reduce conversation time, even if the volume of requests is high, bots respond quickly, whether to answer questions, inform service hours or forward to human service.
With quick responses, your customers know that your company cares about the quality of service and meeting their needs. Furthermore, making employees available only for service that can be automated is not strategic, since they can focus on other activities.
2. Personalized service
Personalized service is very important for consumers. Imagine that your customer wants to buy a blouse and the salesperson offers pants. Chatbots can process various data, filtering and offering products similar to what your customer wants.
Also check out: WhatsApp automatic messages: how to set them up and which one to use
3. User experience
A positive user experience can make them loyal to your brand. Using a good customer service platform offers agility and efficiency in customer service. After all, no one likes to wait to be served, especially if the service is poor.
By improving the user experience, they will become a propagator of your brand , sharing their positive service experience and recommending your store to other people.
4. Increased sales
An e-commerce chatbot can increase your sales, whether it's to inform about promotions and news or answer questions about products. It also understands the customer's tastes and offers products similar to what they've already searched for. See other tips on how to sell more .
5. Cost reduction
Cost reduction is a consequence of the ease of using a chatbot for e-commerce. After all, you don't need several employees to perform manual customer service, in addition to reducing telephony and channel maintenance costs.
What are the main types of chatbots?
We can divide e-commerce chatbot into 2 types:
Technology : There are software programs that use artificial intelligence to maintain new learnings, refining the service, making it increasingly personalized. There is another type of software that uses the database to automatically respond to messages from your customers.
Functionality : Chats that use AI can be used for personalized and longer communications. Those that use the database can provide automatic support, offering quick and effective responses.
Also check out: How to send bulk messages on WhatsApp? Learn the best practices
Maxbot's e-commerce chatbot
Maxbot is an official WhatsApp partner, combining Maxbot intelligence with the reliability of the Official API. We offer a complete service platform for your business, regardless of your segment. We work with hospitals, government agencies, financial institutions, real estate agencies and more.
The best customer service platforms, such as Maxbot , offer complete features for your company's segment. If you want to know more about this topic, continue reading below.
What is a chatbot?
A chatbot is a software developed to communicate with users in an automated way. It can be configured to serve several customers at once, automatically, with standardized messages.
With the change in consumer behavior, customer service via WhatsApp, social media and automated emails has been increasing and facilitating the stages of the customer's purchasing journey. Therefore, to keep up with market consumption demands, investing in a chatbot platform is a must.
What does a chatbot need to have?
An automated service platform needs to be complete, allowing you to send multiple messages at once. In addition, you can configure proactive messages, service hours messages, smart billing, and more.
The chatbot needs to serve e-commerces architects email list in your segment to meet the needs of your store. It helps organize customer service, create protocols, implement departments, provide ease of use and support.
Also check out: WhatsApp Automation: What and how to do it to save time
How do chatbots for e-commerce work?
You need to use the platform and configure customer service messages for different situations, depending on the language used by your brand. This way, when a customer sends a message, the chatbot sends appropriate answers to the question.
If the platform uses artificial intelligence (AI), the robots can collect information from customer service to learn using machine learning. This way, it is possible to answer questions about products, inform delivery times, and offer discount coupons and promotions, without the need for constant configuration.
Benefits of chatbot for e-commerce
For e-commerce, the use of a chatbot has several advantages, such as:
1. Shorter service time
With automated service, it is possible to reduce conversation time, even if the volume of requests is high, bots respond quickly, whether to answer questions, inform service hours or forward to human service.
With quick responses, your customers know that your company cares about the quality of service and meeting their needs. Furthermore, making employees available only for service that can be automated is not strategic, since they can focus on other activities.
2. Personalized service
Personalized service is very important for consumers. Imagine that your customer wants to buy a blouse and the salesperson offers pants. Chatbots can process various data, filtering and offering products similar to what your customer wants.
Also check out: WhatsApp automatic messages: how to set them up and which one to use
3. User experience
A positive user experience can make them loyal to your brand. Using a good customer service platform offers agility and efficiency in customer service. After all, no one likes to wait to be served, especially if the service is poor.
By improving the user experience, they will become a propagator of your brand , sharing their positive service experience and recommending your store to other people.
4. Increased sales
An e-commerce chatbot can increase your sales, whether it's to inform about promotions and news or answer questions about products. It also understands the customer's tastes and offers products similar to what they've already searched for. See other tips on how to sell more .
5. Cost reduction
Cost reduction is a consequence of the ease of using a chatbot for e-commerce. After all, you don't need several employees to perform manual customer service, in addition to reducing telephony and channel maintenance costs.
What are the main types of chatbots?
We can divide e-commerce chatbot into 2 types:
Technology : There are software programs that use artificial intelligence to maintain new learnings, refining the service, making it increasingly personalized. There is another type of software that uses the database to automatically respond to messages from your customers.
Functionality : Chats that use AI can be used for personalized and longer communications. Those that use the database can provide automatic support, offering quick and effective responses.
Also check out: How to send bulk messages on WhatsApp? Learn the best practices
Maxbot's e-commerce chatbot
Maxbot is an official WhatsApp partner, combining Maxbot intelligence with the reliability of the Official API. We offer a complete service platform for your business, regardless of your segment. We work with hospitals, government agencies, financial institutions, real estate agencies and more.