Report on ROI and other KPIs
Posted: Mon Dec 23, 2024 4:15 am
Essentially, using Pardot means you can better take people from a prospect to a qualified sales lead, without disparate systems in place, without spending hours of time in manual follow-ups, and with full visibility from marketing and sales.
That connection between marketing and sales is key. Not all marketing automation software syncs so intentionally with sales, for example by giving real-time sales alerts, which is one of the reasons Pardot is one of the best marketing automation software.
We’re not just saying that either, according to finland phone number Pardot, customers have seen sales revenue increase 34% and marketing effectiveness increase by 37%, on average.
When marketing and sales are happy, you know it’s got to be a good solution, right?
A screen grab showing what is pardot
So is Pardot right for your business?
Whilst Pardot is a massively robust and efficient marketing automation software, we can also appreciate that each business has differing needs and priorities, so let’s run through all of the factors that would make Pardot a good fit for yours.
You’re in the B2B space
The nature of marketing automation software means it’s most effective when used for business-to-business lead generation and sales. That’s not to say it can’t work for a B2C brand, however, in this case, I’d say you need a high-value product or significant lifetime value in order to generate a return on investment.
You have a budget of at least $1250 (USD) per month
The lowest pricing package possible with Pardot is the Growth’ plan, which limits you at 10,000 contacts and restricts the number of landing pages and forms you can create. If you can secure budget higher than this, the capabilities grow. You can see the different pricing plans on the Pardot website.
You need to better integrate your sales and marketing activity
With Pardot, gone are the days of marketing running brilliant campaigns and sending enquiries through to sales, only to find half aren’t anywhere near ready to buy. When this happens, sales lose faith in the effectiveness of marketing and begrudge the fact they’ve wasted time chasing cold leads. Marketing, on the other hand, become frustrated that sales aren’t closing the leads they do send across because without closed sales, it’s harder to justify future spend.
Using Pardot, marketing and sales agree on the right requirements for a lead to be considered marketing-qualified and sales-qualified, then set up the system to recognise those ready for contact through lead scoring. Sales only contact those sales-ready (and with a whole lot of information already available about that person on-hand) while marketing focuses on funnelling and nurturing the right people.
That connection between marketing and sales is key. Not all marketing automation software syncs so intentionally with sales, for example by giving real-time sales alerts, which is one of the reasons Pardot is one of the best marketing automation software.
We’re not just saying that either, according to finland phone number Pardot, customers have seen sales revenue increase 34% and marketing effectiveness increase by 37%, on average.
When marketing and sales are happy, you know it’s got to be a good solution, right?
A screen grab showing what is pardot
So is Pardot right for your business?
Whilst Pardot is a massively robust and efficient marketing automation software, we can also appreciate that each business has differing needs and priorities, so let’s run through all of the factors that would make Pardot a good fit for yours.
You’re in the B2B space
The nature of marketing automation software means it’s most effective when used for business-to-business lead generation and sales. That’s not to say it can’t work for a B2C brand, however, in this case, I’d say you need a high-value product or significant lifetime value in order to generate a return on investment.
You have a budget of at least $1250 (USD) per month
The lowest pricing package possible with Pardot is the Growth’ plan, which limits you at 10,000 contacts and restricts the number of landing pages and forms you can create. If you can secure budget higher than this, the capabilities grow. You can see the different pricing plans on the Pardot website.
You need to better integrate your sales and marketing activity
With Pardot, gone are the days of marketing running brilliant campaigns and sending enquiries through to sales, only to find half aren’t anywhere near ready to buy. When this happens, sales lose faith in the effectiveness of marketing and begrudge the fact they’ve wasted time chasing cold leads. Marketing, on the other hand, become frustrated that sales aren’t closing the leads they do send across because without closed sales, it’s harder to justify future spend.
Using Pardot, marketing and sales agree on the right requirements for a lead to be considered marketing-qualified and sales-qualified, then set up the system to recognise those ready for contact through lead scoring. Sales only contact those sales-ready (and with a whole lot of information already available about that person on-hand) while marketing focuses on funnelling and nurturing the right people.